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  • February 29, 2012

AM Inbox: Browsing product reviews

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Overstock.com, 2/28 — Overstock.com Announces New Site for Consumer Reviews
Overstock announced the launch of o.info, a site for reviews, blog content and buying guides. The homepage appears to be an RSS feed of the most recent product reviews with a slight Pinterest feel to it. It’s a novel way to browse products, although Overstock limits the homepage to just five reviews and when you click though to the product category feeds there’s no navigation at the bottom of the reviews lists, so shoppers are unlikely to find themselves sucked into the experience like they do on Pinterest.

Feb. 28, 2012 Overstock.com email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 2/28 — Hop to it for a free $10 gift card + free shipping too!
Macy’s, 2/28 — This just in: colored denim in every shade for spring
Yoox, 2/28 — In Bloom: Go Floral this Spring
dELiA*s, 2/28 — Cute New Spring Dresses + Free Shipping
Abercrombie & Fitch, 2/28 — Get dressed in this season's prettiest new looks!
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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