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  • September 1, 2009

AM Inbox: Bringing the upsell process forward into the email

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Harry & David, 8/31 — Email Exclusive, just for you: LAST DAY to SAVE up to $20!‏
Many retailers will try to upsell shoppers on their websites during the browsing or checkout process, but Harry & David brings that process all the way forward into their email. In addition to starting the process of persuading customers to go “deluxe,” Harry & David also end the email with a secondary message about Grandparents Day, giving customers an occasion to buy for.

Click to view this Aug. 31, 2009 Harry & David email full-sized

Coldwater Creek, 8/31 — 25% off + Our Updated Site...Pure shopping pleasure!
Coldwater Creek announces the redesign of their website, listing out some of the improvements made. The points are made fairly well, but the whole design is unanchored from the header. The screenshots just seem to be floating out in space. Running the paisley border all the way around the body of the email would have helped greatly. They could have also considered repeating the call-to-action to shop again at the bottom of the body copy.

Click to view this Aug. 31, 2009 Coldwater Creek email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
J. Crew, 8/31 — Pretty, polished and perfectly of the moment.
Spiegel, 8/31 — NEW IDEAS for Creating YOUR SIGNATURE STYLE + Pay NOTHING Until January!
Eddie Bauer, 8/31 — Last Chance To Save On Labor Day Clearance!
Cooking.com, 8/31 — Labor Day Cookout: Recipes for Tex-Mex Grilling, Southern Desserts & Tomato Sides‏

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