The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Omaha Steaks, 11/24 — Get Black Friday Savings NOW - FREE Shipping, 4 FREE Steaks, a FREE $10 Reward E-Card & 61% Savings
Omaha Steaks is among the retailers that have made Black Friday deals available early. A number of retailers are using white text on a black background for their Black Friday messaging. It can be very striking, but also a bit difficult to read. Omaha dials down the contrast by using a floral wallpaper-esque design behind the text.
Crutchfield, 11/24 — Exclusive one-day deals when you mention ''Black Wednesday''
Crutchfield puts a unique twist on their early Black Friday deals by making them only available by calling them. I assume this labor-intensive tactic gives their phone reps an opportunity to upsell customers and get them to sign up for loyalty programs, etc.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 11/24 — Black Friday starts today! FREE shipping - no minimum!
Newegg, 11/24 — BLACK FRIDAY STARTS NOW -- Newegg's biggest sale of the year is on!
Dick’s Sporting Goods, 11/24 — Don't Miss Out on Early Bird Deals - Your Black Friday Preview is Inside!
OfficeMax, 11/24 — Sneak Peek at Black Friday Ad
JCPenney, 11/24 — BLACK FRIDAY DEALS-Sneak A Peek!
Gap, 11/24 — Black Friday Deals! + FREE Shipping Every Day
Toys “R” Us, 11/24 — Over 150 Doorbusters start 10pm Thursday night! After Thanksgiving Sale Preview!
Staples, 11/24 — Black Friday Deals! Doors open at 6am.
Sears, 11/24 — Thanksgiving Day Doorbusters -- Online and In Store!!
Kmart, 11/24 — Kmart is Open Thanksgiving - Save an Extra 5 - 10% Online + Thousands of In-Store Deals
HSN, 11/24 — Thanksgifting Kickoff! Our Largest Free Shipping Event Ever
Eddie Bauer, 11/24 — Friday Only! Extra 40% Off EVERYTHING! In Store Exclusive
Williams-Sonoma, 11/24 — Our Gift to You: 3 Complimentary Bottles of Our Favorite Bubbly When You Join Our Wine Club
Montgomery Ward, 11/24 — Help for the Holiday Hostess
Dell, 11/24 — Free DROID INCREDIBLE BY HTC + $25 Dell Gift Card + Free Activation + Free Shipping!
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