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  • November 25, 2010

AM Inbox: Black Wednesday

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Omaha Steaks, 11/24 — Get Black Friday Savings NOW - FREE Shipping, 4 FREE Steaks, a FREE $10 Reward E-Card & 61% Savings‏
Omaha Steaks is among the retailers that have made Black Friday deals available early. A number of retailers are using white text on a black background for their Black Friday messaging. It can be very striking, but also a bit difficult to read. Omaha dials down the contrast by using a floral wallpaper-esque design behind the text.

Click to view this Nov. 24, 2010 Omaha Steaks email full-sized

Crutchfield, 11/24 — Exclusive one-day deals when you mention ''Black Wednesday''‏
Crutchfield puts a unique twist on their early Black Friday deals by making them only available by calling them. I assume this labor-intensive tactic gives their phone reps an opportunity to upsell customers and get them to sign up for loyalty programs, etc.

Click to view this Nov. 24, 2010 Crutchfield email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Oriental Trading, 11/24 — Black Friday starts today! FREE shipping - no minimum!
Newegg, 11/24 — BLACK FRIDAY STARTS NOW -- Newegg's biggest sale of the year is on!‏
Dick’s Sporting Goods, 11/24 — Don't Miss Out on Early Bird Deals - Your Black Friday Preview is Inside!
OfficeMax, 11/24 — Sneak Peek at Black Friday Ad‏
JCPenney, 11/24 — BLACK FRIDAY DEALS-Sneak A Peek!
Gap, 11/24 — Black Friday Deals! + FREE Shipping Every Day‏
Toys “R” Us, 11/24 — Over 150 Doorbusters start 10pm Thursday night! After Thanksgiving Sale Preview!
Staples, 11/24 — Black Friday Deals! Doors open at 6am.
Sears, 11/24 — Thanksgiving Day Doorbusters -- Online and In Store!!
Kmart, 11/24 — Kmart is Open Thanksgiving - Save an Extra 5 - 10% Online + Thousands of In-Store Deals‏
HSN, 11/24 — Thanksgifting Kickoff! Our Largest Free Shipping Event Ever
Eddie Bauer, 11/24 — Friday Only! Extra 40% Off EVERYTHING! In Store Exclusive‏
Williams-Sonoma, 11/24 — Our Gift to You: 3 Complimentary Bottles of Our Favorite Bubbly When You Join Our Wine Club‏
Montgomery Ward, 11/24 — Help for the Holiday Hostess‏
Dell, 11/24 — Free DROID INCREDIBLE BY HTC + $25 Dell Gift Card + Free Activation + Free Shipping!
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