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  • November 2, 2012

AM Inbox: Black November is here!

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Newegg, 11/1 — 130+ Black November Deals—BLASTING OFF Our BIGGEST Sale of the Year!
Newegg trumpets the start of Black November, a term that they used two years ago (see Nov. 3, 2010 AM Inbox) and have apparently now trademarked. I expect to see many more retailers extending their “Black Friday” branded deals and sales into early November, mainly around the Fridays that precede Black Friday. The arrival of November definitely signals a rise in holiday messaging. Yesterday more than 27% of retail email sent mentioned the holiday season, and that number will rise rapidly over the next few weeks.

Nov. 1, 2012 Newegg email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sephora, 11/1 — Holiday 2012
Blue Nile, 11/1 — Start Holiday Shopping Now - $30 Off Jewelry when you Spend $40
Target, 11/1 — Save on 1,000s of holiday Home updates, plus video game deals and more.
Brookstone, 11/1 — INSIDE: $20 (Think of it as an early Christmas gift)
Norm Thompson, 11/1 — Ready, set, GO! 20% off EVERYTHING for early holiday shoppers
eBags, 11/1 — The eBags Difference - 5 Ways We'll Make Your Holidays Happier
Walmart, 11/1 — Introducing Ultimate Online Specials! The latest, hottest, most-wanted gifts of the season.
Frederick’s of Hollywood, 11/1 — It's here! The season of glamour: 300+ NEW styles & 25% off.
Buy.com, 11/1 — You Save. We Give | Open to Learn How [promoting disaster relief for those affected by Hurricane Sandy]
Barnes & Noble, 11/1 — Enjoy a Surprise Halloween Treat! Save up to 50%
Bloomingdale’s, 11/1 — Get Ready for Guest Appearances
William-Sonoma, 11/1 — Under $15: Secrets to a Prize-Worthy Pie! In Stores & Online
Cooking.com, 11/1 — Thanksgiving Pie-Palooza: Recipes for Classic Pumpkin, Apple + More!
Eddie Bauer, 11/1 — Get Ready for Winter with Warm Knits and Fun Prints. Plus, Free Shipping.
Abercrombie & Fitch, 11/1 — Need some warming up? Get Layered in Jackets & Vests!
Yoox, 11/1 — Weekend Winter Outfits

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