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  • November 26, 2008

AM Inbox: Black Friday promotions set record YTD email volume

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Home Depot, 11/24 — Preview Black Friday Savings + $10 Off a $100 Purchase
Black Friday preview emails like this one from Home Depot were out in force yesterday and helped drive retail email volume to a year-to-date high. Fifty-seven percent of retailers sent promotional emails yesterday, up from 50% on the year-ago Monday before Thanksgiving. That increase signals that Cyber Monday next week is likely to be even bigger than last year when 68% of retailers sent promotional emails. This year we’re likely to see that figure exceed 70%. For more on Cyber Monday last year, check out Cyber Monday Sees Record Retail Email Marketing Activity.

Click to view this Nov. 24, 2008 Home Depot email larger

Nordstrom, 11/24 — 10 Gifts She'll Love Free Holiday Shipping (Details Inside)
Nordstrom spices up this email with a little animation, but what I really like is how the animation in the email is a nod to the Flash navigation that you get on the landing page.

Click to view this Nov. 24, 2008 Nordstrom email larger

Here’s the animated portion of this email:

Animated portion of Nov. 24, 2008 Nordstrom email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ralph Lauren, 11/24 — Why Wait? Black Friday Prices (Up to 50% Off) Start Wednesday
Newegg, 11/24 — Ready for our Biggest Sale of the Year? Exclusive Pre-Sale and PREVIEW inside!
Staples, 11/24 — Your sneak peek to our Early Bird deals
Dell, 11/24 — Dell's Early Black Friday Deals: Up to $374 off Select Systems
Road Runner Sports, 11/24 — Giant Black Friday Savings Starts Today!
HPshopping, 11/24 — Shop the HP Thanksgiving Sale: 7 DAYS ONLY!
Cooking.com, 11/24 — You Pick the Gifts, We Pay the Shipping + Fast Thanksgiving Sides
Crutchfield, 11/24 — 100s of holiday specials, plus the info you need to shop smart
Bed Bath & Beyond, 11/24 — FREE shipping on gifts for geeks! (We know them. We are them.)
Wal-Mart, 11/24 — Get Must-Have Video Games at Irresistible Prices -- They'll Love You for It
Crate & Barrel, 11/24 — Magical ornaments and Free Shipping. Pre-Holiday Furniture Sale.
Banana Republic, 11/24 — Save up to 40% off this Holiday season--online & in-store!
Old Navy, 11/24 — The Gift Guide Is Here: The Best Gifts at Even Better Prices
Fingerhut, 11/24 — Give the Perfect Gift with the Fingerhut Gift Finder

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