The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Home Depot, 11/24 — Preview Black Friday Savings + $10 Off a $100 Purchase
Black Friday preview emails like this one from Home Depot were out in force yesterday and helped drive retail email volume to a year-to-date high. Fifty-seven percent of retailers sent promotional emails yesterday, up from 50% on the year-ago Monday before Thanksgiving. That increase signals that Cyber Monday next week is likely to be even bigger than last year when 68% of retailers sent promotional emails. This year we’re likely to see that figure exceed 70%. For more on Cyber Monday last year, check out Cyber Monday Sees Record Retail Email Marketing Activity.
Nordstrom, 11/24 — 10 Gifts She'll Love Free Holiday Shipping (Details Inside)
Nordstrom spices up this email with a little animation, but what I really like is how the animation in the email is a nod to the Flash navigation that you get on the landing page.
Here’s the animated portion of this email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Ralph Lauren, 11/24 — Why Wait? Black Friday Prices (Up to 50% Off) Start Wednesday
Newegg, 11/24 — Ready for our Biggest Sale of the Year? Exclusive Pre-Sale and PREVIEW inside!
Staples, 11/24 — Your sneak peek to our Early Bird deals
Dell, 11/24 — Dell's Early Black Friday Deals: Up to $374 off Select Systems
Road Runner Sports, 11/24 — Giant Black Friday Savings Starts Today!
HPshopping, 11/24 — Shop the HP Thanksgiving Sale: 7 DAYS ONLY!
Cooking.com, 11/24 — You Pick the Gifts, We Pay the Shipping + Fast Thanksgiving Sides
Crutchfield, 11/24 — 100s of holiday specials, plus the info you need to shop smart
Bed Bath & Beyond, 11/24 — FREE shipping on gifts for geeks! (We know them. We are them.)
Wal-Mart, 11/24 — Get Must-Have Video Games at Irresistible Prices -- They'll Love You for It
Crate & Barrel, 11/24 — Magical ornaments and Free Shipping. Pre-Holiday Furniture Sale.
Banana Republic, 11/24 — Save up to 40% off this Holiday season--online & in-store!
Old Navy, 11/24 — The Gift Guide Is Here: The Best Gifts at Even Better Prices
Fingerhut, 11/24 — Give the Perfect Gift with the Fingerhut Gift Finder
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