The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Target, 7/18 — Shop Black Friday-like deals now on TV's, computers & more. Plus more deals Friday.
Last year we saw the emergence of the “Black Friday in July” campaign, which was used by just a few major retailers. This year that trend is back and considerably stronger thus far. The trend is nascent, but it appears that “Black Friday in July” campaigns are promoting non-seasonal goods like tablets and kitchen appliances, which has allowed “Christmas in July” campaigns to become more focused on seasonal goods like ornaments and other holiday décor.
Ice.com, 7/18 — Come back and enjoy 25% off
After getting an odd re-permission email from Chadwicks earlier this month (see July 3 AM Inbox
), yesterday I got this email from Ice.com that tries to incent me to make my first purchase. The only problem is that I never signed up to receive emails from Ice.com and have never received a single email from them until this one. However, I was a subscriber of Ice.com’s sister brand Diamond.com, which makes me think there was a list mix-up on this email. I hope it wasn’t a big send because it likely generated a lot a spam complaints as I don’t think many people know (or care) that the companies are related.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Backcountry.com, 7/17 — Check Out The Back-to-School Odyssey & Free Shipping on $50 Orders
eBags, 7/17 — 25% Off + Free Shipping on Backpacks, Messengers, Totes and more!
Disney Store, 7/18 — Back to School Shop Now Open!
Ralph Lauren, 7/18 — Cheer On Team USA With A Personalized Polo
Brookstone, 7/18 — Yow, it's HOT! We'll show you how to keep your cool
Lands’ End, 7/17 — Up to 40% off Swim + Free Shipping: temps on the rise, prices take a dip
Neiman Marcus, 7/18 — Eileen Fisher Fall Launch
Montgomery Ward, 7/17 — 600+ New Arrivals to Make Life Better
Orvis, 7/17 — Wrinkle-Free Pure Cotton shirts. Retire your iron!
Wayfair, 7/18 — What's your dream bedding? Find your sleep style in stripes, florals, patterns and solids.
Barnes & Noble, 7/18 — Special Offer: Free $50 B&N Gift Card When You Buy NOOK Tablet
Musician’s Friend, 7/18 — Stupid Deal Of The Day Alerts - Sign Up Now