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  • July 19, 2012

AM Inbox: 'Black Friday in July' campaigns

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Target, 7/18 — Shop Black Friday-like deals now on TV's, computers & more. Plus more deals Friday.
Last year we saw the emergence of the “Black Friday in July” campaign, which was used by just a few major retailers. This year that trend is back and considerably stronger thus far. The trend is nascent, but it appears that “Black Friday in July” campaigns are promoting non-seasonal goods like tablets and kitchen appliances, which has allowed “Christmas in July” campaigns to become more focused on seasonal goods like ornaments and other holiday décor.

July 18, 2012 Target email

Ice.com, 7/18 — Come back and enjoy 25% off
After getting an odd re-permission email from Chadwicks earlier this month (see July 3 AM Inbox), yesterday I got this email from Ice.com that tries to incent me to make my first purchase. The only problem is that I never signed up to receive emails from Ice.com and have never received a single email from them until this one. However, I was a subscriber of Ice.com’s sister brand Diamond.com, which makes me think there was a list mix-up on this email. I hope it wasn’t a big send because it likely generated a lot a spam complaints as I don’t think many people know (or care) that the companies are related.

July 18, 2012 Ice.com email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Backcountry.com, 7/17 — Check Out The Back-to-School Odyssey & Free Shipping on $50 Orders
eBags, 7/17 — 25% Off + Free Shipping on Backpacks, Messengers, Totes and more!
Disney Store, 7/18 — Back to School Shop Now Open!
Ralph Lauren, 7/18 — Cheer On Team USA With A Personalized Polo
Brookstone, 7/18 — Yow, it's HOT! We'll show you how to keep your cool
Lands’ End, 7/17 — Up to 40% off Swim + Free Shipping: temps on the rise, prices take a dip
Neiman Marcus, 7/18 — Eileen Fisher Fall Launch
Montgomery Ward, 7/17 — 600+ New Arrivals to Make Life Better
Orvis, 7/17 — Wrinkle-Free Pure Cotton shirts. Retire your iron!
Wayfair, 7/18 — What's your dream bedding? Find your sleep style in stripes, florals, patterns and solids.
Barnes & Noble, 7/18 — Special Offer: Free $50 B&N Gift Card When You Buy NOOK Tablet
Musician’s Friend, 7/18 — Stupid Deal Of The Day Alerts - Sign Up Now

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