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  • November 30, 2010

AM Inbox: Black Friday check-ins

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Toys “R” Us, 11/25 — Join Our Scavenger Hunt! Grand Prize Winner Will Receive $1,500!
A new element to a few Black Friday messages this year was the promotion and rewarding of check-ins via Foursquare, Yelp and Facebook Places. Toys “R” Us entices shoppers to check in via any of those services with the promise of a “special offer.”

Click to view this Nov. 25, 2010 Toys R Us email full-sized

Sports Authority, 11/26 — Sports Authority - Black Friday Doorbuster Deals – All Day‏
Sports Authority brings the viral crowd behavior into the store by entering people who check in into a sweepstakes and then announcing winners over the PA in the store that they are in. Done well, that should encourage other store shoppers to also check in.

Click to view this Nov. 25, 2010 Sports Authority email full-sized

REI, 11/26 — REI Winter Sale Ends Monday‏
On a day that is the embodiment of consumerism, REI appealed to their shoppers’ philanthropic generosity to generate check-ins.

Click to view this Nov. 25, 2010 REI email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Overstock, 11/25 — Happy Thanksgiving‏
Brookstone, 11/25 — Happy Thanksgiving! (Shop now while the bird’s cooking)
Petco, 11/25 — Happy Thanksgiving! 20% Off Sitewide + FREE Shipping!‏
Bluefly, 11/25 — Happy Thanksgiving! Extra 25% off Already Reduced Items + Free Shipping‏
Walgreens, 11/25 — FREE 8x10 Collage Print + 70% OFF Desktop Calendars Happy Thanksgiving‏
Bloomingdale’s, 11/25 — Happy Thanksgiving! Save 20-40%
Norm Thompson, 11/25 — Shop today and SAVE 20%! Happy Thanksgiving!
Spiegel, 11/25 — HAPPY THANKSGIVING! Take An Extra 30% OFF Everything!‏
Wal-Mart, 11/25 — Shop Thanksgiving Day Online Specials Today & Plan Your Friday Store Visit‏
Sears, 11/25 — Thanksgiving Deals Start Today Online + $10 off Coupon‏
J&R, 11/25 — Black Friday Deals (1 of 4). . . The Savings Start Now!
Walgreens, 11/25 — 3 Day Black Friday Sale Starts Now + $10 Off $50 25% OFF Contact Lenses
B&H, 11/25 — Black Friday Specials Start Now + Roundups on Mid-Level DSLR's and "Fast Glass" Lenses‏
eBags, 11/25 — eBags Insider, Your Exclusive Black Friday Deal Starts Now‏
Macy’s, 11/25 — Black Friday Specials online now + Ship for Free every day!‏
OfficeMax, 11/25 — Shop Black Friday Deals Today + In-Store Coupons for Friday‏
Disney Store, 11/25 — Get 20% Off Sitewide & Shop Magical Friday Specials Today!‏
Harry & David, 11/25 — Black Friday deals all day long‏
Williams-Sonoma, 11/25 — SPECTACULAR DEALS Start Today - Save Up to $175‏
HP, 11/25 — HP Black Friday Best Customer Exclusive‏
Barnes & Noble, 11/25 — Tomorrow is Black Friday! Are You Ready? We Are.
Overstock, 11/27 — CYBER WEEKEND - 10% OFF COUPON‏
Office Depot, 11/27 — Preview Sunday's Insert - Start Shopping Cyber Monday Deals Nov. 29th at 7AM EST 4AM PST‏
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