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  • June 16, 2010

AM Inbox: Bed Bath & Beyond's 5th video gif of year

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

While the vast majority of retailers are obviously skeptical of video gifs, Bed Bath & Beyond is clearly seeing great success with them. This is Bed Bath & Beyond’s fifth email campaign this year to include a video gif, which is a compressed, streaming animated gif that emulates video with its high frame rate. Meanwhile, none of the other retailers that I track have used a video gif so far this year. In this email, Bed Bath & Beyond put it right up at the top of the primary message block to ensure that it gets into subscribers’ preview panes. Probably an unnecessary distraction, they also animated the head of the primary message. View the video gif and animation in action.

Ignoring the shouty subject line, the other interesting thing in this email is that Bed Bath & Beyond continues to experiment with sub-navigation bars—or sub navs, for short. In this case, they’ve added a “Dyson” link to their standard primary nav and then expanded on it with a sub nav that highlights “Uprights,” “Canisters,” “Fans” and “Accessories.” Bed Bath & Beyond then reinforces that sub nav with a secondary message block that promotes a Dyson upright and canister vacuum and an iRobot Roomba.

Click to view this June 15, 2010 Bed Bath & Beyond email full-sized

Bass Pro Shops, 6/15 — Last Minute Gift Idea for Dad‏
With Father’s Day quickly approaching and the deadline for delivery with standard shipping now past, retailers will be turning to the last-minute options of (1) express/overnight delivery, (2) in-store pick up, (3) in-store shopping and (4) e-gift cards. Bass Pro Shops dedicates this email to promoting that fourth option. Omaha Steaks also promoted e-gift cards in their email yesterday.

Click to view this June 15, 2010 Bass Pro Shops email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg, 6/15 — 2010 is Halfway Over? Time for the Newegg SEMI-ANNUAL SALE!
Linens ’n Things, 6/15 — LUVDAD & Save an Extra 20% Off!‏
Omaha Steaks, 6/15 — Get It There for Father's Day! 1/2 PRICE Shipping on all Delivery Services + 60% savings‏
Barnes & Noble, 6/15 — Little Time, Big Savings - Save 30% on the Perfect Gift for Dad‏
PC Connection, 6/15 — Great Father's Day Gifts From PC Connection Express!‏
Sony, 6/15 — Special Father's Day Savings, Now Through June 26‏
Tiffany & Co, 6/15 — Father's Day Gifts from Tiffany & Co.
Buy.com, 6/15 — New Microsoft Deals, Tweet n Seek Mini, Office 2010, LifeCam HD, 16GB Zune HD Video MP3 Player, Wireless Mobile Mouse,..‏
Office Depot, 6/15 — Get Microsoft Office 2010 Today!‏
OfficeMax, 6/15 — Furniture Event - Save up to $200 + Upgrade to Microsoft Office 2010‏
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