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The latest in marketing strategy, technology, and innovation.

  • July 20, 2011

AM Inbox: Bass Pro latest to update email images post-send

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Bass Pro Shops, 7/18 — Moultrie Game Spy D-50 Digital Game Camera only $50!
Bass Pro Shops is the latest top retailer to experiment with updating the images in an email after it has been sent. They updated this email with a “sold out” message—as TigerDirect (see Mar. 4, 2009 AM Inbox) and Chadwicks (see Feb. 7 AM Inbox) have done—and use it to build urgency for their next “Catch of the Week” deal. Home Depot has also used this tactic before (see May 24 AM Inbox).

Click to view this July 18, 2011 Bass Pro Shops email full-sized

Tiffany & Co., 7/18 — Make Your Great Escape
In the 2011 Email Design Look Book we highlight a Minted.com email that uses textural elements to give the email a more organic, three-dimensional feel. This Tiffany email is another solid example of creating texture in an email. In it, they use (1) script writing, (2) illustrations, (3) photos set at an angle, and (4) overlapping elements to create depth to the design. Another way to create texture is to break the grid, which HP (see Apr. 12, 2010 AM Inbox) and JCPenney (see Aug. 19, 210 AM Inbox) have provided great examples of in the past.

Click to view this July 18, 2011 Tiffany & Co. email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
NFLshop, 7/18 — Christmas In July - Take 20% Off Select New York Giants Gear!
Eddie Bauer, 7/18 — All Backpacks on Sale During Our Annual Gear Event.
Walgreens, 7/18 — FRIENDS & FAMILY SALE: Extra $10 OFF $50 Online + Back to School Sale | 20% OFF Contact Lenses
Target, 7/18 — Vintage Varsity. Target's Fall Collection.
Ann Taylor, 7/18 — Be The First To Shop Our Pre-Fall Lookbook + Enjoy Free Shipping!
Bloomingdale’s, 7/18 — The Fall Boot, Brand New Cashmere & More + Online Secret Sale!
HP, 7/18 — Check your next email on this: the HP Tablet!
Lane Bryant, 7/18 — Last Chance To Save Up To 50% + Sign Up For Mobile And Save
Crate & Barrel, 7/18 — Find what you need to bring the spa home.
J. Jill, 7/18 — Carefree summer? Carry on.
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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