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  • August 6, 2012

AM Inbox: Back-to-sports season

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:


Oriental Trading, 8/5 — Ready for some Football? Get FREE Shipping on Every Order
Paralleling the back-to-school season is the back-to-sports season, which promotes sporting goods for school sports as well as fan gear, particularly for college football since it’s the earliest major college sport. In this Oriental Trading email, they focus on the later, highlighting that they have branded items from 35 NCAA teams.

Aug. 5, 2012 Oriental Trading email

Coldwater Creek, 8/5 — 300 NEW ARRIVALS + $25 OFF. Your Best Fall Starts Here!
Coldwater Creek replaced the single Facebook “like” button in their header with an array of social media buttons, including buttons to Facebook, Pinterest, Twitter and Style Spot, their blog. Coldwater Creek had promoted their Pinterest pinboards in their emails as early as March, but prior to this change it had always been one-off banners. They took that same approach to promoting their blog and Twitter presence.

Aug. 5, 2012 Coldwater Creek email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Sony, 8/3 — CHAD, Save $500 On Powerful PCs For Campus | Limited-Time Deals On Cameras, Headphones + Outlet Offers
eBags, 8/5 — Back-to-School Super Sale! 25% off + free shipping
Kmart, 8/3 — Lowest Price Ever on RCA 39” HDTV + Free Shipping on Back-to-School over $59
HP, 8/5 — HP 3-Day Back to School Sale -- Have it All for Less
Lowe’s, 8/5 — Get Back to Cool With Lowe's
Lands’ End, 8/3 — Zero risk Chinos – returns are free! Plus 25% off one item
Eddie Bauer, 8/3 — Introducing Eddie Bauer Sport Shop.
JCPenney, 8/5 — The Levi's® Denim Bar: Exclusively At jcp
Backcountry.com, 8/5 — Introducing All Things Bike on Backcountry
J. Jill, 8/5 — It's hot out there! Lightweight looks for now...and later.
Avon, 8/3 — Take the next step today to start your own AVON Business!‏
Williams-Sonoma, 8/4 — Williams-Sonoma Cookbook Club at Your Local Store
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