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  • August 21, 2006

AM Inbox: Baby on board

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Kmart, 8/18, 3 pm — Kmart: Complete Solutions for Your Baby + FREE SHIPPING
This is a rare email targeting mothers and moms-to-be. In it, Kmart focuses on big-ticket items like nursery furniture, car seats, strollers and high chairs. The email also includes a banner at the bottom that asks, “Attending a baby shower? Give a gift card.”

Kmart targets mothers and moms-to-be

EBags, 8/20, 10 pm — Pain at the Pump? Stay Put. We’ll ship it to you for Free.
After a very topical email referencing airline security changes and how they affect luggage and packing, eBags follows up with an email focusing on the high price of gas, saying, “Gas prices have you paying too much to get from here to there? We’ll bring it to you for free. Free Shipping site wide - only through August 27th.” Retailers should certainly be careful when stepping into politicized waters, but pointing out that shopping online helps shoppers avoid driving is fairly persuasive.

Williams-Sonoma, 8/18, 11 am — Tips for Cooking with Tomatoes: Williams-Sonoma
In addition to tips on how to prepare tomatoes, this email includes another small banner at the bottom promoting the newly launched wshome.com. The banner is nearly identical to the one run last week, except that this one tries to recruit people of its William-Sonoma Home newsletter: “Sign up to be part of the email program and save 10% on your next purchase.”

Petco, 8/20, 11 am — PETCO Grand Opening Sale – Save In S tore and Online at PETCO.com
Stressing the link between its stores and website, Petco announces an in-store and online sale to celebrate the opening of its 800th store. The email also includes links to tons of articles on pet care and, of course, a store locator.

SUBJECTIVITY SCANNER:
CompUSA, 8/20, 10 am — Kick off football season with up to $400 in savings on Electronics
Staples, 8/18, 9 am — Take $200 off an HP laptop. Seriously.
Old Navy, 8/21, 1 am — Trend Watch: Get Fall’s Most-Wanted Styles!
Spiegel, 8/21, 5 am — 10 Ways to Keep People Talking About Your Style: Our A-list stylist shows you how!
REI, 8/18, 3 pm — Best-Selling Packs - The North Face, REI & more
Ritz Camera, 8/19, 8 am — Free Gift Cards, Printers, Photo Tips and More

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