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The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Babies “R” Us, 6/19 — R Super Buys: Save a Bundle on Essentials for Baby with Over 20 Deals!
It appears that Toys “R” Us was doing some multivariate testing on their Babies “R” Us emails—and accidently sent multiple versions to some subscribers. Unlike A/B testing, which tests the performance different when changing one element of an email, multivariate testing involves changes of many elements in the same test. For instance, in this email the elements being tested include: (1) the background color that frames the email, (2) one vs. two messages in the preview pane banner, (3) the model shot accompanying the “Buy 1, Get 1” message, and (4) inclusion of “Nearest Store” banner. Multivariate testing has a reputation of being more complex and less conclusive than simple A/B testing.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
ShopNBC, 6/17 — You choose...Customize your emails for the things you love.
Bloomingdale’s, 6/18 — Father's Day E-Gift Cards + New Fine Jewelry for Him
Williams-Sonoma, 6/18 — A Perfect Father’s Day Gift – Delivered in Minutes
NFLshop, 6/18 — There's Still Time To Get Dad The Perfect Gift: A NFLShop.com Gift Certificate
Bass Pro Shops, 6/18 — Last Minute Gift Idea for Dad
Coach, 6/18 — Buy Dad's gift online, pick it up in a store.
Walgreens, 6/19 — Happy Father's Day! Get 50 FREE Prints when you Buy 50 + 25% OFF Posters
Ralph Lauren, 6/19 — Happy Father's Day From Our Family To Yours
The Company Store, 6/19 — Happy Father's Day from The Company Store
JC Whitney, 6/19 — Father's Day Email Exclusive Offer! Open Now to Reveal
Kmart, 6/17 — Just in Time for Father's Day - Save up to 15% Today Only
Barnes & Noble, 6/17 — Father's Day is Sunday -- Get NOOK Wrapped FREE in Store!
Sony, 6/17 — Save for Dad and Beyond $250 OFF a Camera Bundle + More Deals
Blair, 6/18 — We're treating Dad to 20% off everything
The Company Store, 6/17 — College Bound Sale + Free Delivery
Nordstrom, 6/17 — What a Comeback! Colorful Cutoffs Are Hot, Hot, Hot
GameStop, 6/17 — B2G1 Free to Start Your Summer
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