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  • August 26, 2009

AM Inbox: Are you leveraging your suppliers' logos?

>>Retail Email Guide to the Holiday Season: Download this free 43-page report. Register for the companion webinar

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Fingerhut, 8/24 — Fingerhut: Shop Our NEWEST Brand-Name Fashions‏
Manufacturers spend billions making sure their logos are instantly recognizable and bring to mind their desired brand image. Make use of their logos to enhance messaging, as Fingerhut does here, or use them in a banner featuring popular brands, as REI, Sports Authority, Target and others have done.

Click to view this Aug. 24, 2009 Fingerhut email full-sized

The Company Store, 8/24 — NEW! 2009 Holiday Merchandise, Available for Pre-order‏
Pre-orders are a popular early holiday season reference. For sure-to-sell-out products, they create early sales. They also create urgency and get subscribers thinking about their holiday lists.

Click to view this Aug. 24, 2009 Company Store email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 8/24 — Final Countdown for Back to School Savings: Coupon Inside‏
Norm Thompson, 8/24 — FREE SHIP! 2009 Go-To List just announced...
Ann Taylor, 8/24 — Meet Our New Designer + Shop Our New Perfect Pieces.

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