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  • February 11, 2010

AM Inbox: Are you leveraging minor holidays and niche events?

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Toys “R” Us, 2/9 — Celebrate Fashion Week with FREE SHIPPING at Toysrus.com!
Retailers are experts at running promotions around major holidays, but there are plenty of opportunities around minor holidays and events, like Grandparents Day, Bosses Day, and CES. For instance, in this email, Toys “R” Us leverages Fashion Week to promote related fashion items. Last July, they also sent an email that spring-boarded off Comic-Con. Not everyone promotes these smaller occasions, so it’s an opportunity to stand out.

Click to view this Feb. 9, 2010 Toys R Us email full-sized

Finish Line, 2/9 — Tell Us Your Love Story And Have A Chance To Win $250!
Tying into Valentine’s Day, Finish Line wants to know why you love your sneakers and is using email to drive activity. They’ve collected well over 1,300 stories so far. Email can be critical to growing awareness of such social efforts.

Click to view this Feb. 9, 2010 Finish Line email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
GameStop, 2/9 — Aliens, Predators & Humans play lethal Rock, Paper, Scissors‏
Drs. Foster & Smith, 2/9 — It's Pet Dental Health Month - What Are You Doing for Your Dog?
1-800-Flowers.com, 2/9 — Free Shipping: Tulips & FREE Bear for your Valentine‏
Oriental Trading, 2/9 — Easter Basket Bargains. FREE Shipping + No Payment until May‏
Lands’ End, 2/9 — New Heritage Collection: Iconic styles, legendary values + Free Shipping‏
Neiman Marcus, 2/9 — VALENTINO EXCLUSIVE VIDEO + Spring/Summer 2010‏
L.L. Bean, 2/9 — Free Shipping + Take a Vacation from Ironing‏
JC Whitney, 2/9 — Say NO To An Ordinary Ride Accessorize Now And Save Big!

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