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  • April 26, 2011

AM Inbox: Are retailers missing out on the royal wedding?

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Gap, 4/25 — Win the Royal Treatment: A Winner Every Day in Every Store
Given that royal wedding of William and Kate is getting more media coverage in the U.S. than in the U.K., you might expect retailers to be promoting royal this and royal that to capitalize. But this Gap email is just the second reference to anything royal. (The first was an Apr. 14 ShopNBC email promoting the commemorative CD of the wedding.) Not sure if retailers are missing out or whether they have a much better feel for interest in the wedding than the media outlets do.

Click to view this Apr. 25, 2011 Gap email full-sized

Ross-Simons, 4/25 — Chad, 30% Off Sitewide - Mother's Day Sale!
After publishing the 2010 Oopsy Hall of Fame, one impassioned reader wrote me to say he thought it was, let’s say, silly to point out misspelling and typos. While some subscribers either won’t notice or care about spelling and grammar errors, there’s no doubt that others will notice and will either be distracted by them or will hesitate to do business with a company that isn’t paying attention to the details. For instance, in this Ross-Simons email, they’re letting subscribers know that they can download their latest catalog for the “IPad, IPhone or ITouch.” It doesn’t make Ross-Simons look too tech-savvy when they misspell iPad and iPhone and when they refer to the iPod touch as an “ITouch.”

When I was getting my Masters in Journalism at NYU, I had a professor, Dick Blood, that doled out F’s on any assignments that contained a misspelling of a proper noun. While not everyone was thrilled by this policy—or the F’s they received as a result—it was absolutely the right amount of emphasis to place on professionalism.

Click to view this Apr. 25, 2011 Ross-Simons email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Costco, 4/25 — There's Still Time To Order For Mother's Day! Find Great Gift Ideas For Mom At Costco.com.
Sam’s Club, 4/25 — Perfect gifts for mom‏
J. Jill, 4/25 — Celebrate mom with the gift of color. Plus, $20 off!
Tiffany & Co., 4/25 — Personalized Tiffany for Mom
Walgreens, 4/25 — Mother's Day Sale Just for You: Fragrances + Other Gift Ideas | 20% OFF Contact Lenses‏
Saks Fifth Avenue, 4/25 — Bangles, bracelets, baubles & more for Mom‏
Sony, 4/25 — Amazing Deals For Mom | FREE Shipping For You‏
Hanna Andersson, 4/25 — Be First To Save - Best Of Summer Sale Is Here!‏
NFLshop, 4/25 — All New NFL Gear Has Arrived - Just In Time For The Draft!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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