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  • April 1, 2011

AM Inbox: April Fools' warm-up

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Barnes & Noble, 3/31 — You Could Save up to 50%, No Fooling!
Barnes & Noble was the first to reference April Fools’ Day, using the occasion to launch a mystery deal campaign, which have definitely become more popular over the past 12 months. Linens ’n Things and Toys “R” Us also got in a day early with their April Fools’ campaigns (see Subjectivity Scanner below). I’ll share emails from Apr. 1 itself on Monday. Typically, less than 10% of retailers participate in April Fools' Day.

Click to view this Mar. 31, 2011 Barnes & Noble email full-sized

SmartBargains, 3/31 — Only 16 hours left | Bed & bath blowout | Up to 75% off
Every week, SmartBargains includes a running preview of the types of daily deals they’ll have for the week. For the deal yesterday, SmartBargains directs subscribers to their Facebook page. While that’s not a new tactic, it’s interesting that they’ve just incorporated it into an existing promotional scheme. It feels very matter of fact, rather than jarringly different.

Click to view this Mar. 31, 2011 SmartBargains email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 3/31 — No Fooling! 20% Off‏
Toys “R” us, 3/31 — NEW! Nintendo 3DS is Here! Plus, April Fools’ Savings That Are No Joke!‏
Williams-Sonoma, 3/31 — Extraordinary Sweets for A Less Ordinary Easter‏
Spiegel, 3/31— Just In: NEW Gifts! Get Ready for Mother's Day!
Northern Tool, 3/31 — No Garage Would Be Complete Without These Items‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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