The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Barnes & Noble, 3/31 — You Could Save up to 50%, No Fooling!
Barnes & Noble was the first to reference April Fools’ Day, using the occasion to launch a mystery deal campaign, which have definitely become more popular over the past 12 months. Linens ’n Things and Toys “R” Us also got in a day early with their April Fools’ campaigns (see Subjectivity Scanner below). I’ll share emails from Apr. 1 itself on Monday. Typically, less than 10% of retailers participate in April Fools' Day.
SmartBargains, 3/31 — Only 16 hours left | Bed & bath blowout | Up to 75% off
Every week, SmartBargains includes a running preview of the types of daily deals they’ll have for the week. For the deal yesterday, SmartBargains directs subscribers to their Facebook page. While that’s not a new tactic, it’s interesting that they’ve just incorporated it into an existing promotional scheme. It feels very matter of fact, rather than jarringly different.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Linens ’n Things, 3/31 — No Fooling! 20% Off
Toys “R” us, 3/31 — NEW! Nintendo 3DS is Here! Plus, April Fools’ Savings That Are No Joke!
Williams-Sonoma, 3/31 — Extraordinary Sweets for A Less Ordinary Easter
Spiegel, 3/31— Just In: NEW Gifts! Get Ready for Mother's Day!
Northern Tool, 3/31 — No Garage Would Be Complete Without These Items
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked