The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
TigerDirect, 4/1 — TigerDirect Warehouse Attacked
Nearly 15% of major retailers sent an April Fools’ email on either Thursday or Friday of last week. The vast majority were straight-forward “No fooling” sale promotions, but TigerDirect and Urban Outfitters had a little fun—with TigerDirect getting significantly more creative.
Urban Outfitters, 4/1 — Take 10% Off - Today Only!
Urban Outfitters used a little visual gag in their email.
Cooking.com, 4/1 — Be Environmentally Friendly in the Kitchen with Our Favorites for Earth Day
Cooking.com gives us our first reference to Earth Day. For insights and inspiration for your Earth Day campaigns, check out Earth Day 2010 Season Finale.
Brookstone, 4/1 — An important announcement for Brookstone e-mail customers
HSN, 4/2 — Important Customer Service Notification
AbeBooks 4/3 — Epsilon Informs AbeBooks of E-mail Database Breach
In the wake of news of Epsilon’s data breach, several retailers including Brookstone, HSN and AbeBooks notified their current as well as former subscribers that their email addresses had been compromised. Of the three, Brookstone did the best job of communicating succinctly and seriously, while putting the stress in the appropriate places.
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg.com, 4/1 — Are we April Fooling--OR NOT? $79.99 64GB SSD, $284.99 Intel 510 Series 120GB SSD...
Blair, 4/1 — No foolin'! You can still enjoy 99¢ per item shipping.
DisneyStore, 4/1 — No Fooling! These Extra Savings End Tonight
Office Depot, 4/1 — No Fooling: Pre-Order The New BlackBerry(R) PlayBook(TM) Tablet Today
Harry & David, 4/1 — No foolin' ... Today Only SAVE up to 20% + Free Delivery.
Coldwater Creek, 4/1 — Save up to 70% (no fooling!)
Kohl’s, 4/1 — 30%, 20% or 15% Off! No Fooling!
The Company Store, 4/1 — No joking - 15% Off & Free Shipping
Fingerhut, 4/1 — Fingerhut: We Have a SPECIAL Discount for YOU - No Joke!
Buy.com, 4/1 — Buy.com Doubleheader Deals on select Samsung and Baseball Gear
J. Crew, 4/2 — perfect for party hopping (plus, free shipping)
Oriental Trading, 4/1 — Easter Sale! Save up to 60% + get free shipping
Crate & Barrel, 4/3 — Celebrate with a basket of color. Introducing our new Easter collection.
Lillian Vernon, 4/3 — Hop into Easter Savings! Special pricing 1 Week Only!
Ross-Simons, 4/2 — Leave no stone unturned + discover savings
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