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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • April 4, 2011

AM Inbox: April Fools' rehash + first reference to Earth Day

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 4/1 — TigerDirect Warehouse Attacked‏
Nearly 15% of major retailers sent an April Fools’ email on either Thursday or Friday of last week. The vast majority were straight-forward “No fooling” sale promotions, but TigerDirect and Urban Outfitters had a little fun—with TigerDirect getting significantly more creative.

Click to view this Apr. 1, 2011 TigerDirect email full-sized

Urban Outfitters, 4/1 — Take 10% Off - Today Only!
Urban Outfitters used a little visual gag in their email.

Click to view this Apr. 1, 2011 Urban Outfitters email full-sized

Cooking.com, 4/1 — Be Environmentally Friendly in the Kitchen with Our Favorites for Earth Day‏
Cooking.com gives us our first reference to Earth Day. For insights and inspiration for your Earth Day campaigns, check out Earth Day 2010 Season Finale.

Click to view this Apr. 1, 2011 Cooking.com email full-sized

Brookstone, 4/1 — An important announcement for Brookstone e-mail customers‏
HSN, 4/2 — Important Customer Service Notification
AbeBooks 4/3 — Epsilon Informs AbeBooks of E-mail Database Breach‏
In the wake of news of Epsilon’s data breach, several retailers including Brookstone, HSN and AbeBooks notified their current as well as former subscribers that their email addresses had been compromised. Of the three, Brookstone did the best job of communicating succinctly and seriously, while putting the stress in the appropriate places.

Click to view this Apr. 1, 2011 Brookstone email full-sized

Click to view this Apr. 2, 2011 HSN email full-sized

Click to view this Apr. 3, 2011 AbeBooks email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Newegg.com, 4/1 — Are we April Fooling--OR NOT? $79.99 64GB SSD, $284.99 Intel 510 Series 120GB SSD...
Blair, 4/1 — No foolin'! You can still enjoy 99¢ per item shipping.‏
DisneyStore, 4/1 — No Fooling! These Extra Savings End Tonight‏
Office Depot, 4/1 — No Fooling: Pre-Order The New BlackBerry(R) PlayBook(TM) Tablet Today‏
Harry & David, 4/1 — No foolin' ... Today Only SAVE up to 20% + Free Delivery.
Coldwater Creek, 4/1 — Save up to 70% (no fooling!)
Kohl’s, 4/1 — 30%, 20% or 15% Off! No Fooling!
The Company Store, 4/1 — No joking - 15% Off & Free Shipping‏
Fingerhut, 4/1 — Fingerhut: We Have a SPECIAL Discount for YOU - No Joke!‏
Buy.com, 4/1 — Buy.com Doubleheader Deals on select Samsung and Baseball Gear‏
J. Crew, 4/2 — perfect for party hopping (plus, free shipping)
Oriental Trading, 4/1 — Easter Sale! Save up to 60% + get free shipping‏
Crate & Barrel, 4/3 — Celebrate with a basket of color. Introducing our new Easter collection.
Lillian Vernon, 4/3 — Hop into Easter Savings! Special pricing 1 Week Only!
Ross-Simons, 4/2 — Leave no stone unturned + discover savings‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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