Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • August 29, 2008

AM Inbox: Another Yahoo Mail Classic mystery solved

>>Retail Email Guide to the Holiday Season released. Read Executive Summary.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Alibris, 8/27 — Personalized picks: books we've found just for you
After pointing out a rendering issue with Alibris’ emails earlier this week (see Aug. 25 AM Inbox), their web designer, Alexander Bailey, contacted me to try to figure out what was happening. It turns out that we’ve uncovered yet another Yahoo Mail Classic coding issue, this one dealing with a default valign problem (also see the recent “Inline attachment” issue and style tags issue). For whatever reason, Alibris’ s for their table layout were defaulting to valign="middle", even though the
tag included valign="top". The fix was to add valign="top" to the s as well. As Alexander says in his comment on that Aug. 25 AM Inbox, the “moral of the story for designers: test in YC.”

Click to view this XXXXXXXX email larger

Banana Republic, 8/28 — Shop New Reductions + Get 15% off $125 or more...
Banana Republic combines content with a focus on their stores with this giveaway with purchase. It’s an interesting strategy considering that most content calls-to-action nowadays drive folks online. Banana Republic is going upscale—as befits their brand—with this lifestyle magazine-esque printed content. For more on email-store synergies, check out 7 Tactics for Driving Traffic to Stores with Email.

Click to view this XXXXXXXX email larger

Abercrombie & Fitch, 8/28 — Say It With Tees
After TigerDirect took a shot at a convention-themed email (see Aug. 28 AM Inbox), Abercrombie puts their own unique spin on politics with this politically cast credo for the brand. At first I thought they were selling tees with this statement on it, but it’s simply branding with no specific products behind the statement.

Click to view this XXXXXXXX email larger

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Buy.com, 8/28 — Labor Day Sale: Toshiba Notebook w/ 2GB = $399.99, iPod Touch, Digital Furniture.com, 8/28 — Labor Day 10% Off Ends Monday!
Newegg, 8/28 — Celebrate Labor Day: $8.99 4GB Flash Drive with Free Shipping and more!
RadioShack, 8/28 — Your sneak peek at the Labor Day Weekend bonus deals
JCPenney, 8/28 — Shop with Free Shipping This Labor Day
Cameras, 4GB Flash Drive = $12.97, 42" LCD HDTV = $699.99,..
Road Runner Sports, 8/28 — Runner, Biggest Labor Day Super Sale Ever!
Linens ’n Things, 8/28 — Free Shipping, Labor Day Deals + Extra 20% Off
Dell, 8/28 — Save Up to $255 with the Early Bird Special this Labor Day on a Dell System
Circuit City, 8/28 — Shhh! Exclusive bonus coupon inside + Labor Day sneak peek
Barnes & Noble, 8/28 — Fast & Free Delivery on New Textbooks
OfficeMax, 8/28 — Exclusive Penny Coupons for Back to School

SEARCH... By Post Category / By Selling Season / By Retailer / By Topic / Monthly Archive

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.