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  • January 27, 2011

AM Inbox: Another scavenger hunt, this time with SMS

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Dick’s Sporting Goods, 1/25 — Save 15% When You Find All the Clues - The Hunt is On!
Dick’s Sporting Goods has an interesting spin on the scavenger hunt social campaigns that have been launched by several retailers like Cooking.com (see Nov. 16 AM Inbox), Petco (see Aug. 16 AM Inbox) and concept originator Buy.com (see June 25, 2009 AM Inbox). What I like about Dick’s Sporting Goods’ campaign is that (1) they’ve looped SMS into the hunt, (2) they’ve made the reward immediate, and (3) they’ve reduced the amount of hunting involved, making it easier to participate.

Click to view this Jan. 25, 2011 Dick’s Sporting Goods email full-sized

Macy’s, 1/25 — Introducing Free Shipping every day of the year!‏
Especially around Free Shipping Day, I got some questions about whether free shipping was becoming the status quo. During the holiday season, I think it certainly is. But the rest of the year it’s certainly not…yet. But for broadline and big box retailers, free shipping is definitely on its way to becoming a common standing offer, like Macy’s announces in this email. For niche retailers, especially those with exclusive products, free shipping will probably continue to be less common for some time now. That’s my take from what I’ve seen in my inbox for the past few years.

Click to view this Jan. 25, 2011 Macy’s email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
JCPenney, 1/25 — SMOOCH! Gifts That Get Hugs & Kisses‏
Saks Fifth Avenue, 1/25 — Valentine's Day Gifts for everyone you love‏
ShopNBC, 1/25 — Loaded with new designs! Gem Week starts now‏
Linens ’n Things, 1/25 — It's Game Time! Score 20% Savings + Free Shipping‏
Sports Authority, 1/25 — Get Your Hometown Gear - [No Matter Where You Live] + Get Ready For The Winter X Games‏
Newegg.com, 1/25 — Newegg All-Stars Series: HARD DRIVES! Plus, 15% Off All Desktop Memory...
Bass Pro Shops, 1/25 — Find us on Facebook!
Avon, 1/25 — Become an AVON Representative Today!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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