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  • February 23, 2012

AM Inbox: Another retailer exploring Pinterest

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Williams-Sonoma, 2/22 — New & Exclusive Le Creuset Chef's Oven: Save $90‏
A little more than a week after Wayfair promoted a Pinterest contest (see Feb. 14 AM Inbox), Williams-Sonoma has added a Pinterest link to their community bar, starting with a Feb. 21 email. The new bar emphasizes Twitter and Pinterest over the other social networks. Interest in exploring the benefits of Pinterest seem to be much higher than they were for Google+.

Feb. 22, 2012 Williams-Sonoma email
View this email full-sized.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Wayfair, 2/22 — 20% off things that see you naked. [promoting bed and bath items]
Spiegel, 2/22 — We Swear It's True: Every Single Item Is Just $5!
Ann Taylor, 2/22 — Denim Done Bright + Buy One Item, Get Any Second 50% Off!
Victoria’s Secret, 2/22 — Here Comes the Sun! Shop New Things for Spring + Save Up To $75.
Bed Bath & Beyond, 2/22 — Take the first step to a comfortable day.
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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