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  • June 21, 2011

AM Inbox: Another reason to monitor your emails in a variety of inboxes

>>The 2011 Email Design Look Book celebrates 20 inspirational emails. Download it for free today.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Northern Tool, 6/20 — All Pressure Washers On Sale - Huge Selection, In Stock Ready to Ship‏
It’s important to view your emails in accounts set up at all the major inbox providers. Doing this will not only allow you to catch rendering issues that might pop up, but also alert you to issues like content blocking and junk filtering. For more than a week now, Hotmail has been blocking all the images and links in Northern Tool’s emails and issuing a prominent warning—all despite the fact that I whitelisted their email address. If you haven’t set up test accounts at the major inbox providers already, move that to the top of your list.

Click to view this June 20, 2011 Northern Tool email full-sized

Bed Bath & Beyond, 6/20 — Suck up a great offer toward your new Dyson!
Bed Bath & Beyond has combined a big price-cut promotion with a live Facebook event, where a Dyson engineer will answer questions. For expensive, considered purchases, pairing promotions with educational information is a smart combination. Hopefully Bed Bath will use the questions and answers from the live event in future promotions.

Click to view this June 20, 2011 Bed Bath & Beyond email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
GameStop, 6/20 — E3 + GameStop = Exclusive weapons, maps and gear‏
Cooking.com, 6/20 — National Milkshake Day - Save 10% + Free Shipping‏
Norm Thompson, 6/20 — Save up to 87% at Summer Solstice Sale! New Markdowns + Final Clearance.‏
Sam’s Club, 6/20 — Slip, Slide and Save! Savings on outdoor play from Sam's Club‏
Ann Taylor, 6/20 — GO WILD: Introducing Our New Graphic Animal Print...‏
Art.com, 6/20 — Artist Spotlight: Introducing Pierre Poulin + Up to 30% Off!‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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