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  • February 10, 2011

AM Inbox: Another image file update idea

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

eBags, 2/9 — Save Up to 70% - Inventory Sale & Clearance‏
Earlier this week I shared examples of retailers updating image files to make their emails more relevant (see Home Depot example in the Feb. 8 AM Inbox and Chadwicks example in the Feb. 7 AM Inbox). This email from eBags got me thinking about another opportunity to put this tactic to work—updating the qualities remaining on limited-quantity sales. With the previous examples from Home Depot and Chadwicks, the expiration of the sale and selling out were the triggers for the image file updates, respectively. With this eBags email, provided that they didn’t sell out of anything, they should consider updating the file images after 12-24 hours. The logic behind that recommendation is that on average half of your subscribers will open your email during the first 24 hours after you send it, so refreshing the content around that time makes it more up-to-date for the other half that will be opening it.

Click to view this Feb. 9, 2011 eBags email full-sized

J. Jill, 2/9 — Please disregard previous J.Jill credit card email.‏
In yesterday’s AM Inbox, I shared an oopsy from J. Jill, which sent non-cardholders an email about changes to their credit card program. Yesterday J. Jill responded by sending this apology email, which was absolutely warranted and necessary. It was about 18 hours before I received this email clearing things up. On the upside, this time the emails were personalized with the recipient’s first name.

Click to view this Feb. 9, 2011 J. Jill email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Barnes & Noble, 2/9 — Oscar(r) Nominees on DVD - Watch Them Before They Win‏
Apple, 2/9 — iPhone 4 on Verizon is now available.
Sears, 2/9 — Save on digital cameras and fine jewelry. 2 ways to capture your Valentine!
Sports Authority, 2/9 — Can You Feel The Love? Take [25% Off] Any Single Item‏
Brookstone, 2/9 — A little something for your red hot lover…
Saks Fifth Avenue, 2/9 — Valentine's Day Gifts from under $50 to over-the-top‏
Ross-Simons, 2/9 — Save on Gifts for Your Valentine + FREE Express Delivery Upgrade‏
Victoria’s Secret, 2/9 — What's Even Better Than Valentine's Candy? (Hint: It's Sexier, Too.)
Sephora, 2/9 — Ready for spring?
Lane Bryant, 2/9 — New Swimwear To Put You In A Summer Mood + BOGO 50% Jeans‏
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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