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  • May 31, 2011

AM Inbox: An email inspired by mobile app content

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sephora, 5/27 — Today's Obsession‏
This email promoting the Sephora To Go app does a fantastic job of showing, not telling. The app delivers daily “obsessions” that highlight a beauty product, so Sephora uses the current product along with the previous six days worth to create this email. In a way, it’s an email inspired by app content. Perhaps you also have app content that can be repurposed for email. In addition to promoting the app, this email also has a Facebook call-to-action to get subscribers talking about their beauty obsessions.

Click to view this May 27, 2011 Sephora email full-sized

Ralph Lauren, 5/27 — Save-the-Date For These Six Can’t Miss Events
A few retailers like Neiman Marcus, Saks Fifth Avenue and REI send store event emails, but they tend to be very text-heavy emails. This Ralph Lauren email takes a very image-centric approach that’s striking and stands out in comparison to those other event calendar emails.

Click to view this May 27, 2011 Ralph Lauren email full-sized

Kmart, 5/29 — Free shipping + save up to 35%: Memorial Day sale ends TOMORROW!
I was a little confused by this Kmart creative, a version of which was also used in a May 27 email. Is it supposed to look like clip art thrown on top of Mr. Bluelight? His hand isn’t even gripping the spatula. It has kind of a retro paper doll aesthetic, but it’s not clear that it’s supposed to be that way, which also makes it look they just didn’t invest any time into making it look nice.

Click to view this May 29, 2011 Kmart email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
OfficeMax, 5/27 — Halfway to Black Friday – New Deals Just Added‏
Cooking.com, 5/27 — Save up to 80% During Our Memorial Weekend Sale‏
Eddie Bauer, 5/29 — Memorial Day Sale Ends Tomorrow! Save up to 75%.
Dell, 5/27 — Memorial Day Super Sale – Save up to 55%
Toys “R” Us, 5/30 — Memorial Day Cyber Sale! Up to 20% OFF Thousands of Items, Monday Only!
Alloy, 5/28— Memorial Day Sale: Take 20% Off Everything (3 Days Only)‏
Macy’s, 5/29 — Memorial Day Sale ends tomorrow! Extra 15% off + shipping's on us!
HP, 5/29 — In time for HP's Memorial Day Sale - 3 Coupons For You‏
Old Navy, 5/29 — Act Fast! Memorial Day Sale + In-Store Only Clearance Blowout
Sam’s Club, 5/30 — Kick off summer fun with grills and gifts for Dad‏
Apple, 5/27 — iPad 2. The perfect gift for Father's Day.
Williams-Sonoma, 5/30 — Hot Father’s Day Gift Idea: La Plancha Cast-Iron Griddle‏
Saks Fifth Avenue, 5/30 — Dad's essential dress shirts & ties‏
Lands’ End, 5/27 — Up to 50% off swim + Free Shipping - surf now and save.‏
Lane Bryant, 5/27 — Free Tops, Crops, And Flip Flops. Really?
Sports Authority, 5/27 — It's Camping Season! Find Everything You Need Here‏
Target, 5/29 — This could be the beginning of a beautiful friendship. "Like" us on Target Style!
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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