The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:
Alibris, 9/28 — Let us tempt you with impossible to resist books, Friend
Alibris has redesigned their email template, making it considerably softer and more free-flowing. The most apparent change is the new S-curve design that draws the end down through the design much more effectively than the boxy tiers used before. The use of “freehand” arrows and text also soften up the design and make it more casual and approachable. Even the “Selling your books…” banner at the bottom of the email has been recast in this friendlier tone. Also, in the header, the search box is more prominent than before and the navigation bar has been changed to highlight that Alibris sells more than just books now.
Here’s the new design (left) and the previous design from a Sept. 21 email:
SUBJECTIVITY SCANNER: Select noteworthy subject lines
Barnes & Noble, 9/28 — Check Out the Newest Reasons to Love NOOK Color!
Fingerhut, 9/29 — Fingerhut: FREE Shipping on Halloween Products!
J. Jill, 9/28 — Top coats of the season. Plus 15% off!
Lands’ End, 9/28 — Give fleece a chance: lightweight, wind-defying, anti-static warmth.
Saks Fifth Avenue, 9/28 — Our exclusive Vince event is everything you love about fall
Nordstrom, 9/29 — Fall's Key Color : Fashion's Blue Period Is in Full Swing
Bass Pro Shops, 9/29 — Free Shipping with Ship to Store + Take 6 Months to Pay
Foot Locker, 9/29 — Combat the Dust with Court Grip - Game-Changing Traction Technology!
JCPenney, 9/28 — Love Liz? "Like" Us On Facebook For An Exclusive Offer & Contest
Kohl’s, 9/29 — Give the Gift That Gives Back – Over $180 Million & Counting
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