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The latest in marketing strategy, technology, and innovation.

  • June 14, 2010

AM Inbox: 'Add to calendar' CTA opportunities?

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Ralph Lauren, 6/11 — Save The Date: The Legends Clinic LIVE With Boris Becker‏
Borrowing a page from B2B marketers’ playbook, Ralph Lauren includes an “Add to Calendar” call-to-action in this email to help remind interested subscribers about the “clinic” with Boris Becker. I wonder if this approach would also work with store events and even online and offline sales.

Click to view this June 11, 2010 Ralph Lauren email full-sized

Here’s the landing page for the “Add to Calendar” CTA:

Click to view the landing page for the June 11, 2010 Ralph Lauren email full-sized

Walgreens, 6/11 — Walgreens Announces Exciting New Mobile Features & Apps for Your Phone‏
The organization may be a little confusing in this email and the section on the Blackberry and Android apps feels stapled onto the end, but Walgreens is the first major retailer to promote either a Blackberry or Android app in their emails.

Click to view this June 11, 2010 Walgreens email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Nike Store, 6/11 — Support the Red, White & Blue as They Attempt to Write The Future‏
Harry & David, 6/11 — Hours left to SAVE 20% and send Dad's gift with Standard Delivery‏
Cabela’s, 6/11 — Last chance on $5 Shipping for Father's Day!‏
Disney Store, 6/11 — Hurry! Get Dad a Disney Parks Gift by Father's Day!‏
HP, 6/13 — HP's Top Rated Father's Day Gifts On Sale Now‏
Sears, 6/11 — Save Big on Great Father's Day Gifts!
Sephora, 6/13 — #1 Dad gift, ships free today!‏
Omaha Steaks, 6/11 — EXTRA 15% off $0.00 Shipping Order now for Father's Day!
Brookstone, 6/11 — Save up to 50% on Father’s Day Gifts - at Dad’s favorite store in the mall!‏
Kohl’s, 6/13 — Shop Bonus Buys During Our Father's Day Sale‏
JCPenney, 6/13 — Online Only! Save Up To 40% For Dad‏
Sports Authority, 6/13 — Get up to $100 in Cash Cards + Free Shipping on Select Gifts for Dad‏
TigerDirect, 6/12 — Microsoft Office 2010 is Here...Get Free Wireless Mouse, Bag, or Webcam w/ Purchase...First 2010 Customers Only‏
Furniture.com, 6/13 — This is no typo: Take 20% off one item!‏
Neiman Marcus, 6/11 — The Little BRIGHT Dresses‏
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