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  • April 27, 2009

AM Inbox: Actually, no, I didn't forget anything

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Ross-Simons, 4/25 — Just a Courtesy Reminder - Did you forget something?
Over the weekend I received this shopping cart abandonment email from Ross-Simons. The design is pretty good, but the problem is that I never added the item listed or anything else to my shopping cart. I did clickthrough and browse the site, but I never got to the point of adding anything to my cart. I’m not sure if someone else’s cart got attributed to me or something else went astray, but this should be a reminder to audit your triggered emails periodically and make sure that the triggers and deployments are functioning properly. In Ross-Simons’ case, they are not.

Click to view this shopping cart abandonment email from Ross-Simons full-sized

Oriental Trading, 4/24 — Save $10 & get your ducks in a row‏
I couldn’t help but see flashes of Spiegel’s Style Quiz (see Mar. 17, 2008 AM Inbox) when I got this email from Oriental Trading with the “discover your duck personality” call-to-action. A scientific exploration of your personality it is not, but it is definitely fun.

Click to view this Apr. 24, 2009 email full-sized

Sports Authority, 4/26 —Spring Golf Event This Week at SportsAuthority.com!
When Sports Authority redesigned their email template (see Apr. 21 AM Inbox), they added a space toward the bottom of the email for calling out product categories. The template has HTML text links over background images that fade from top to bottom. The problem is that some of the links toward the top of those backgrounds images are difficult to impossible to read. They might have been better off starting their links a little further down, fading the image from right to left, or placing the image at the bottom of the box with the links above it. Subscribers spend very little time scanning an email so make it easy for them to read your text, especially your calls-to-action.

Click to view this Apr. 26, 2009 Sports Authority email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bed Bath & Beyond, 4/25 — Great Mother's Day Gift Ideas!
Cooking.com, 4/24 — Mother's Day Special Offers and Rebates + Strawberry Desserts Recipes‏
eBags, 4/25 — Mom's Day Markdowns Up to 50% Off + Bonus Savings‏
Walgreens, 4/26 — Just 4 Mom: 25% Off Gift Orders + 50 Prints for $5‏
JCPenney, 4/26 — Pretty Ideas For Mom + Free Shower Gel For You!‏
Spiegel, 4/26 — EXTRA 25% OFF Perfect Mother's Day Looks to Give or Wear + FREE Fragrance!
Lillian Vernon, 4/26 — Only 2 More Days to Get Free Shipping in Time for Mother's Day!
Macy’s, 4/26 — Free Shipping & savings on great gifts-Mother's Day Sale & Event!‏
Office Depot, 4/24 — Savings You'll Love In An Economy You Don't‏
Alibris, 4/26 — AHHH. Life is better with $2 books‏
Barnes & Noble, 4/24 — Save 50% in Our New Audiobook MP3 Store‏

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