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  • May 4, 2007

AM Inbox: A joker up its branding sleeve

RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

DisneyShopping, 5/3 — Introducing Crazy 5s!
DisneyShopping really does a great job in bringing its brand and its stable of characters to bear on what could otherwise be very standard promotion. The Cheshire Cat is the perfect spokesperson for this particular promotion, and bringing in the cards and the Crazy 5s (a twist on Crazy 8s, I assume) is fun and makes it even richer.



RedEnvelope, 5/3 — In honor of the Mothership. Shipping is FREE for two days only.
“The Mothership”? Are we being abducted? All hail our alien masters? The language is a little weird in this subject line. Perhaps they meant “motherhood” but had “shipping” on the mind or were trying to get some repetition with the “-ship” in “Mothership” and the “ship-” in “Shipping.” I’ve heard the family SUV or station wagon referred to as the mother ship, but the main image in this email doesn’t bring any vehicle into it. It just didn’t work for me.

SUBJECTIVITY SCANNER:
1-800-Flowers.com, 5/3 — Spoil Mom with help from the Experts!
Ross-Simons, 5/3 — 20% off Everything Plus Guaranteed Mother's Day Delivery
Hallmark, 5/3 — Free Shipping on Mother's Day Orders
Bloomingdale’s, 5/3 — A Mother's Love: Give Her The Perfect Gift
Banana Republic, 5/3 — The cork wedge makes a comeback + New reductions start today!
Abercrombie & Fitch, 5/3 — Summer Means Less Is More. Abercrombie & Fitch [promoting shorts]
Neiman Marcus, 5/3 — The SCENT EVENT: Free Cosmetics Bag + Free 2-Day Delivery & Gift Wrap!
Bluefly, 5/3 — BFLY loves BCBG
TigerDirect, 5/3 — Carl's Gone Crazy: $99 Intel Barebone...$99 Seagate 500gb HDD...2gb DDR2 $79...Much More
Barnes & Noble, 5/3 — Buy 2, Get the 3rd Free -- Former Bestsellers and Classical CDs
Nordstrom, 5/3 — New Swimwear from Juicy Couture & More
Home Depot, 5/3 — Patio Collection Markdowns - Hurry While Supplies Last

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