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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • April 6, 2011

AM Inbox: A champion is crowned

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

TigerDirect, 4/5 — National Champ: #1 Laptop Deal of 2011, plus New 60" LG HDTV for just $1099...Hurry‏
This email is the culmination of TigerDirect’s March Laptop Mayhem campaign (see Mar. 4 AM Inbox). This was certainly the most involved March Madness campaign I’ve ever seen.

Click to view this Apr. 5, 2011 TigerDirect email full-sized

Neiman Marcus, 4/5 — We've got butterflies! GIFT CARD EVENT is here‏
This browse-based campaign from Neiman Marcus is identical to the one they ran a year ago today (see Apr. 7 AM Inbox). It rewards customers for exploring their site and demands more engagement than the typical incentive program. This kind of campaign is also very similar to the Easter egg hunt games that we’ve been seeing the past few years (see Easter 2009 Season Finale).

Click to view this Apr. 5, 2011 Neiman Marcus email full-sized

And here’s the landing page:

Click to view this landing page for an Apr. 5, 2011 Neiman Marcus email full-sized

JC Whitney, 4/5 — Add Style to Your Ride & Save $30!
Starting with an Apr. 1 email, JC Whitney has replaced their “Search Our Site” button with an “Update email settings” call-to-action.

Click to view this Apr. 5, 2011 JC Whitney email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Williams-Sonoma, 4/5 — A Customer Favorite Is Back – Just in Time for Easter‏
Linens ’n Things, 4/5 — Hop Into 20% Savings!‏
Backcountry.com, 4/5 — The Latest Arrivals in Rainwear‏
Montgomery Ward, 4/5 — Let the Backyard Fun Begin with Help from Wards‏
J&R, 4/5 — Summer Is Near -- Get Fit Now!‏
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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