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  • November 22, 2011

AM Inbox: 12 Days of Cyber Monday

>>Email Engagement & Deliverability Study: Download this free report that examines how major retailers treat subscribers who have been inactive for 40+ months.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Avon, 11/18 — Starts Now! CyberMonday Countdown - Save Up to 70%
Avon, 11/19 — Over 60% Off on This Sparkling Deal
Avon, 11/20 — Bundle up with 40% OFF
Quite few retailers run “12 Days of Christmas” campaigns where they send daily deal emails, usually starting on or shortly after Cyber Monday. Avon is turning the “12 Days” campaign on its head and instead counting down 12 days of deals to Cyber Monday. During a time when nearly every retailer is talking about Black Friday deals, Avon stands out by talking about Cyber Monday. The question is whether their subscribers will be receptive to this messaging.

Click to view this Nov. 18, 2011 Avon email full-sized Click to view this Nov. 19, 2011 Avon email full-sized Click to view this Nov. 20, 2011 Avon email full-sized

Sports Authority, 11/20 — Sneak Peek on BIG Black Friday Savings
Last year a number of pioneering retailers, including Sports Authority, ran check-in campaigns on Black Friday (see Nov. 29, 2010 AM Inbox). Sports Authority was clearly happy with the results of their campaign as they’re doing it again and building up awareness of check-ins ahead of time, which they didn’t do last year. I expect more retailers to experiment with check-ins this Black Friday.

Click to view this Nov. 20, 2011 Sports Authority email full-sized

Walgreens, 11/20 — Get a Sneak Peek at Our 3-Day Black Friday Sale
Walgreens is promoting a mobile coupon app in this email. Mobile is expected to have a bigger effect on holiday shopping this year. While I’ve seen a number of retailers promoting their mobile apps, Walgreens is the only one I’ve seen talking about mobile coupons.

Click to view this Nov. 20, 2011 Walgreens email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
OfficeMax, 11/18 — We Couldn’t Wait ‘til Black Friday - $44.99 Digital Camera
Brookstone, 11/18 — Gifts that can't wait for Black Friday!
J&R, 11/20 — Why Wait for Black Friday? We are Fading2Black Now!
Dell, 11/18 — We decided not to wait for Black Friday... Neither should you.
Hallmark, 11/20 — Your Black Friday deal awaits!
Ross-Simons, 11/18 — Our Sale Just Got Better! Pre-Shop Black Friday Deals
TigerDirect, 11/18 — Early Black Friday II: $279 New Dual-Core Laptop + Order Now & Get $20 OFF a Future Order
SmartBargains, 11/18 — 10 Time-Sensitive Deals & More. Get a head start on Black Friday.
Linens ’n Things, 11/20 — Sneak Peek on BIG Black Friday Savings
JC Whitney, 11/20 — Get a Sneak Peek at Black Friday + Free Shipping
TigerDirect, 11/20 — Samsung & Sony SLASHED for Black Friday Week!‏
Alibris, 11/20 — YOU WIN | Score your $10 Black Friday coupon early
Crutchfield, 11/20 — Black Friday Savings, Crutchfield-style
Drs. Foster & Smith, 11/20 — Black Friday Mega-Sales & LIVE Video Coming!
Sierra Trading Post, 11/20 — EXTRA 25% OFF & FREE SHIPPING + EXTRA 20-25% OFF Pre-Black Friday Sale!
JCPenney, 11/18 — Good Deals Come To Those Who DON'T Wait!
Cooking.com, 11/18 — Only at Cooking.com - Exclusive Gift Ideas
ShopNBC, 11/20 — Holiday Diamond Day starts NOW
Harry & David, 11/20 — Saying thanks. Top 5 gifts to show your gratitude. Free Delivery.
Neiman Marcus, 11/19 — Visa & MasterCard now accepted at Neiman Marcus stores
Bloomingdale’s, 11/18 — Olympian Tucker Perkins Wears RLX Ralph Lauren
Lands’ End, 11/19 — Up to 50% off + Free Shipping: brave winter's worst in our best
Nordstrom, 11/18 — Get Our Free Apps for Your iPhone & iPad
Blue Nile, 11/19 — Always on the Go? Check Out New Mobile Site Features!
Barnes & Noble, 11/18 — NOOK Tablet Has Arrived! Try It in Store or Get FREE Shipping Online
Buy.com, 11/20 — Alert: $300 PRICE DROPS on the BlackBerry PlayBook Tablet
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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