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  • December 3, 2007

AM Inbox: 12 Days of Christmas campaigns begin

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RetailEmail.Blogspot monitors the email marketing campaigns of more than 100 of the top online retailers. Here are highlights from our inbox this morning:

Nascar, 11/30 — 12 Days - 12 Deals! NASCAR's Gift to You
First off the line with their “12 Days of Christmas” campaign is Nascar. Retailers are basically employing one of three strategies with these campaigns: (1) have customers opt-in to a separate “12 Days” newsletter, (2) send 12 days of emails to their subscribers without an additional opt-in, and (3) work 12 days of deal into their usual holiday email cadence. This email from Nascar is a great example of option #3 at work.

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Blair, 12/1 — Save $10 on your first Deal of Christmas
Blair appears to have opted for “12 Days” option #2, this being the first in the series of daily emails. The obvious danger here is that Blair subscribers, who are used to receiving two emails a week from Blair on average, will become annoyed that they’re suddenly receiving an email everyday from them and either unsubscribe or report them as spam. Blair also didn’t alert their subscribers ahead of time that they’d be running this promotion, so they’re very likely to be blindsided by the surge in email.

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Buy.com, 11/30 — Alert: Black Friday II
Buy.com tried to recapture some of the Black Friday excitement by dubbing last Friday “Black Friday II.” TigerDirect did this as well.

SUBJECTIVITY SCANNER:
KB Toys, 11/30 — Hot Toys Still in Stock
Toys “R” Us, 12/2 — Shop This Week's Ad, Monday Mystery Deals and more!
Dell, 11/30 — Wish for Hot Deals - Big Savings. Fun Systems. Free Inspiron Shipping.
Tiffany, 11/30 — The Tiffany Holiday Gift Guide and Enjoy Complimentary Shipping
MLB, 11/30 — Free domestic ground shipping on all outerwear and blankets.
Costco, 12/1 — Shop from the comforts of home, and SAVE BIG!
Circuit City, 12/2 — Holiday gifts ship free—plus, win a Wii!
Road Runner Sports, 11/30 — You Made the Nice List! Save an Extra 10% Off Running Shoes!
Ritz Camera, 12/2 — How to Take Great Photos of Holiday Lights
Petco, 12/2 — PETCO :: Holiday Gift Ideas for Your Special Pet
Bluefly, 11/30 — The Ultimate Sweater Sale - EXTRA 20%OFF- Today Only
RedEnvelope, 11/30 — She'll love the jewelry, you'll love the free shipping
Walgreens, 12/2 — Christmas & Holiday Photo Cards, Get Same-Day Pickup

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