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  • December 1, 2010

AM Inbox: '12 Days of Christmas' campaigns begin

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Lane Bryant, 11/29 — Celebrate Day 1 of 12 Days of Deals - BOGO Free Sitewide + Free Shipping!‏
Although Dec. 1 is a more popular start date for “12 Days of Christmas” campaigns, Cyber Monday has also been a kick-off date for one or two retailers. This year Lane Bryant is kicking off their “12 Days” campaign on Cyber Monday. For more on “X Days of Christmas” campaigns, check out the 2010 Retail Email Guide to the Holiday Season.

Click to view this Nov. 29, 2010 Lane Bryant email full-sized

Brookstone, 11/29 — INSIDE: $25 off + $25 off = $50 in Savings‏
Retailers’ Cyber Monday campaigns were pretty straight-forward this year: deeply discounted deals. Brookstone was one of the few retailers to put any kind of wrinkle in their promotion. Besides a subject line that stood out from the pack, they used their Cyber Monday campaign to try to bring subscribers back to shop again later in the holiday season. That said, consumers looking for a great deal without any delayed rewards may have moved on to the next email in their inbox.

To glimpse the tactics of other retailers on Cyber Monday, check out an extra long edition of the Subjectivity Scanner below.

Click to view this Nov. 29, 2010 Brookstone email full-sized

SUBJECTIVITY SCANNER: Select noteworthy subject lines
HP, 11/28 — HP's Best Deals of the Season: Cyber Monday Starts Now‏
Macy’s, 11/28 — Cyber Monday starts early! Get Free Shipping at $75!‏
Lillian Vernon, 11/28 — Get a Sneak Peak at Our Best Deal of the Year!
Petco, 11/28 — Cyber Monday Savings! 20-50% Sitewide + FREE Shipping!
GameStop, 11/28 — Cyber Monday at GameStop. Avoid the crowds, stay warm, save big!
Norm Thompson, 11/28 — Beat the Cyber Monday crowd - SAVE 25% TODAY!
PC Connection, 11/28 — Cyber Monday Sale! Monday, Nov.29! 1 Day Only!‏
Toys “R” Us, 11/28 — R Biggest Cyber Monday Sale Ever! Save up to 60% on Hot Toys! Starts Midnight Tonight!
Brookstone, 11/29 — Cyber Monday. . Save up to $180 on JVC and Kodak!
ShopNBC, 11/29 — Huge Cyber Monday offers, today only!
Newegg, 11/29 — 24-HOUR CYBER MONDAY DEALS: The holiday savings continue with FRESH BARGAINS!
JCPenney, 11/29 — CYBER MONDAY: Up To 75% Off! Click Till You Drop‏
TigerDirect, 11/29 — 24 Hour Cyber Monday Sale!
OfficeMax, 11/29 — Cyber Monday Online Event + Enjoy Free Shipping‏
Kmart, 11/29 — Cyber Monday Savings + Free Shipping and 5X Points‏
Target, 11/29 — Your e-mail exclusive Cyber Monday steals are here!
Disney Store, 11/29 — Take Up to 25% Off! Cyber Monday Magic!
Toys “R” Us, 11/29 — Save Big Right Now! R Biggest Cyber Monday Sale Ever! Save up to 60% on Top Selling Toys!
Walgreens, 11/29 — Week Long Cyber Monday Sale! EXTRA $20, $15 or $5 OFF Your Order 25% OFF Contact Lenses‏
Musician’s Friend, 11/29 — Musician's Friend: Save Up To 15% Today Only Cyber Monday Event‏
Overstock, 11/29 — CYBER MONDAY - LAST DAY 10% OFF‏
Home Depot, 11/29 — Cyber Monday One Day Only Savings + Last Day for Free Shipping‏
Linens ’n Things, 11/29 — Cyber Monday Savings! Cybusters, Coupons & more!
JC Whitney, 11/29 — Cyber Monday - Last Day For Free Shipping On All Orders‏
J&R, 11/29 — Cyber Monday. . . The Season's Best Deals Online + Free Shipping!
Saks Fifth Avenue, 11/29 — Cyber Monday Designer Sale: Up to 40% Off Online Only‏
Norm Thompson, 11/29 — 25% OFF ALL ORDERS...thanks to Cyber Monday.
Avon, 11/29 — CYBER MONDAY - Free Ship on ANY Order‏
Sports Authority, 11/29 — It’s Here - Cyber Monday Sale - 20% Off - Today Only‏
B&H, 11/29 — Cyber Monday Specials + Roundups on Pro DSLR's and Extreme Telephoto Lenses‏
Costco, 11/29 — 3 Days Only! New Online Only Offers for Cyber Monday Start Now!
Toys “R” Us, 11/29 — Cyber Sale Extended 'til 1PM Tues.! Plus, Deal of the Day: Save up to 45% on ALL Nerf Blasters, Tues., Nov. 30!‏
Alloy, 11/28 — ONE DAY ONLY: Free Shipping (no min. purchase)
J. Jill, 11/29 — Today Only! All orders ship free + 25% off everything!
Northern Tool, 11/29 — Monday Only! Save Up To 60% + Free Gift Card‏
Kohl’s, 11/29 — Online Exclusive: Extra 20% or 15% Off! Today Only.
Dick’s Sporting Goods, 11/29 — Take 25% Off a Single Item - 1 Day Only!‏
Fingerhut, 11/29 — Fingerhut: Get FREE Shipping on EVERYTHING - Today ONLY!‏
Bloomingdale’s, 11/29 — Online TODAY ONLY: $50 Off + Save 30-40%
Apple, 11/29 — Today only: Amazing gifts at special prices.
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