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  • January 21, 2011

AM Inbox: 1-800-Flowers asks, What do women like?

Retail Email Year-End Trends for 2010: Download the free 8-page report.

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

1-800-Flowers.com, 1/15 — Join the Fan-demonium!
Retailers continue to send emails dedicated to converting email subscribers into Facebook fans. In this 1-800-Flowers.com email, they pair that community message with two submessages—one that speaks to men and the other that speaks to women. The second asks women to like 1-800-Flowers.com products so they appear on their Facebook walls as a hint to the man in their life. The landing page succinctly explains how it works and presents nine products. It’s a great secondary message to pair with their community-building primary message.

Click to view this Jan. 15, 2011 1-800-Flowers.com email full-sized

Williams-Sonoma, 1/16 — Introducing the Sous Chef Series: Free Recipes, Demonstrations and More‏
Williams-Sonoma has launched an opt-in monthly recipe email in partnership with Tasting Table. Content like this is definitely one of the things that differentiate the lifestyle brands from the value brands. I’ll be interested to see if one or more times a month they highlight the content from their Sous Chef Series in their regular promotional emails to continue to generate new subscribers to the series.

Click to view this Jan. 16, 2011 Williams-Sonoma email full-sized

Bed Bath & Beyond, 1/14 — Wouldn't you rather people talked about your OUTER beauty too?
I’m not sure that this product cries out for a 360-degree treatment, but it’s been at least a year since I’ve seen a 360-degree animation. There are definitely some products that could benefit from the treatment like super-thin LED TVs, for example.

Animated portion of Jan. 14, 2011 Bed Bath & Beyond email

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Bluefly, 1/16 — Final Hours: Extra 15% Off ALL DRESSES + We're Live Tweeting the Golden Globes!
Urban Outfitters, 1/17 — Eleventy Zillion Items On Sale + Take 10% Off!
Sears, 1/14 — Big Weekend Event! Your Choice - $20 Coupon or Free Shipping‏
Art.com, 1/17 — Email Exclusive: 22% Off Sitewide - In Honor of MLK Jr. Day!
Oriental Trading, 1/14 — Chinese New Year savings! Shipping is free‏
Kmart, 1/14 — Save up to 50% at our Storganization Event! + Save on all fitness.‏
Crate & Barrel, 1/17 — Deals of the week: Save on game day must-haves‏
Tiffany & Co., 1/15 — Dazzling Bracelets for Valentine’s Day
Brookstone, 1/14 — Germs and Bed Bugs Beware!
Eddie Bauer, 1/14 — Huge Outerwear Sale Starts Today + Last Days For Ultimate Deals!
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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