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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Account-Based Marketing

Account-Based Marketing

8 Tips to Jump Start Your Account-based Marketing

Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see...

Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Ask yourself a few things before you decide about ABM. Are your marketing messages too varied to use with all prospects? Has your organization reached saturation with its...

Account-Based Marketing

8 Surprisingly Simple B2B Sales Tips

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly...

B2B sales is by no means easy. It requires not only skill, but panache. But that doesn’t mean everything about sales is hard. Some tips can be shockingly simple, yet very effective. Today, we highlight eight B2B sales tips that are easy to put into practice, but deliver results. 1. Let Leads Market to You When it comes to B2B sales and marketing, nothing beats relevance. One way to remain relevant is to sign up for your leads’ own newsletters, email campaigns and other...

Oracle

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