X

The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Account-Based Marketing

Account-Based Marketing

Marketing without ABM is Like the Holidays Without an Ugly Sweater

It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer,...

Account-Based Marketing

What the Holidays and Account Based Marketing Have in Common

It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike. As the founder of Due, a payments startup...

Account-Based Marketing

Be Thankful for Account-based Marketing this Holiday Season

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is...

Account-Based Marketing

5 Account-Based Marketing Pitfalls to Avoid

B2B marketing has been touting account-based marketing (ABM) as a key strategy that is helping to fine-tune prospects that are ideal for your solution. The...

Account-Based Marketing

The 5 Fundamentals of Account-Based Marketing You Need to Know

According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. With...

Account-Based Marketing

What CMOs Really Think About Account-Based Marketing

Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s...

Account-Based Marketing

Account Based Marketing and its Growing Interest Among B2B CMOs

In his Forbes piece published in May, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at...

Account-Based Marketing

Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B...

Account-Based Marketing

Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation

According to SiriusDecisions, more than 90% of companies call Account-Based Marketing (ABM) a B2B must-have. And now it’s become easier for marketers to use...