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A Huge Shift Towards Self-Service Optimization at the 2015 Symposium

The largest Maxymiser Customer Success Symposium ever took place in London, just over a week ago. With over 200 delegates and 10 speakers, including House of Fraser, NOTHS (notonthehighstreet.com), Betclic, Three and Admiral, the event was a great chance to hear not only about the success of our customers, but also the best practice knowledge that has been gained through their optimization programmes.

The overriding theme of the Symposium was the broad adoption of a “hybrid” service model combining expert managed services with in-house teams performing self-service activities. This approach has been driven by the high levels of ROI being experienced by successful optimization teams, which has driven further investment and headcount related to optimization, combined with the strong ease of use features within the Maxymiser platform.

The results spoke for themselves; Martin Francis from House of Fraser revealed remarkable ROI figures of a £19 return for every £1 spent on Maxymiser and Ollie Scheers, from NOTHS, shared similar figures of £14 to every £1 spent.

Unsurprisingly, with growth, comes an increasing volume of campaigns. Pascal Brouet, Innovation Director at Betclic Everest Group, explained how Betclic has increased its optimization campaigns by 30% to drive improved business performance. Similarly, Dan Beeston, User Experience Research Manager, Hutchinson 3G, discussed how working with Maxymiser allowed Three to move from a run rate of one campaign a month to up to thirteen campaigns a month.

Over 60% of the 250+ Maxymiser clients in EMEA have now adopted a “hybrid” optimization strategy with a further 20% operating a completely self-service strategy. In 2012, only 5% of clients were performing any self-service activities - which demonstrates the size of the shift to this ‘hybrid’ approach and also the massive steps that have been made in making the Maxymiser Optimisation Platform very easy to deploy and use by marketing teams.

The event has continually innovated its format and this time we introduced two new sessions, a dedicated “Tech Track” which was focused at technical teams looking to continue to push the possibilities of the solution and an end-to-end demo presentation for marketer’s who were looking to tailor campaigns through the platform, with a focus on mobile.

Over 150 people attended these sessions, which highlighted the power of the Maxymiser Optimisation Platform, how easy it is to use and the depth of insight it provides. It also demonstrated how open the platform is to complimentary technologies and how easy it is for the development community to customize the platform to fit the needs of their business, without any assistance from Maxymiser.

We are already planning our next free event in September, so why wait? Register today and be the first to see the agenda for the day.

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