Modern Marketing Blog

Modern Marketing in Action

3 Enterprise Lessons Learned From MME16

As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven...

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Mobile Marketing

How Branded Apps Drive the Customer Experience

One of the curious things about advertising and brand loyalty is that so many organisations are still using analogue means of talking to their customers. They...

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Oracle Marketing Cloud

Thoughts, Ideas, Quotes, and Insights from MME16

We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas....

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Cross Channel Marketing

4 Ways to Turn Marketing Ideas Into Engaged Customers

Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be the ultimate goal but I would argue back...

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Product News

Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody

When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual...

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Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B...

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Product News

Oracle Marketing Cloud Announces New Features for Digital Marketers

The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced...

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