Modern Marketing Blog

CMO Corner

One Third of CMOs Not Integrating Within Digital Channels

It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver...

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Data Management

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a...

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Email Marketing

Why Email Marketing Is Still Effective

Time for Friday Five, a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing.  6 Reasons Email Marketing...

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Data Management

5 Reasons You Need a DMP

With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality...

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Cross Channel Marketing

How to Orchestrate and Personalize the Entire Customer Experience

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of...

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CMO Corner

A Back To School Lesson For CMOs

Last week I told CMOs what they need to know about back-to-school shoppers.  This week, it's a lesson that transcends all CMOs, be they B2C or B2B.  Let's get...

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Cross Channel Marketing

The 3 Things Retailers Need To Know About In Store Holiday Shoppers

This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study. We conducted qualitative and...

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