Modern Marketing Blog

Cross Channel Marketing

Data is the Biggest Roadblock to Cross Channel Marketing Success

Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB.  The reason I start off with a data...

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Email Marketing

The Importance of Post-Holiday Email Relief

The 2016 holiday mailing season may be behind marketers, but many top brands show no sign of backing down from sky high email volumes heading into the New Year....

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CMO Corner

How A CMO Uses Storytelling To Engage Audiences

Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he...

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Data-Driven Marketing

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is...

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Email Marketing

Talking Domain Reputation And What Email Marketers Need To Know

Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should...

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Data-Driven Marketing

4 Steps to Standardize Your Data and Get Better Insights

The line between a lot of data and too much data is razor-thin. All marketers and salespeople want the former, but achieving the latter is all too easy if we...

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Customer Experience

3 Ways to Apply Technology to Enhance Customer Experience

“See you in 10,000 miles!” This is the friendly sendoff I receive from the workers at my car dealership each time I drive off the service lot. It’s a standard...

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