Modern Marketing Blog

Practical resources and original perspectives for the Modern Marketer

Audience Segmentation

Data Management and Modern Marketing: Platform Enhancement Q&A

Data Management and Modern Marketing: Platform Enhancement Q&A

Wednesday, April 1, 2015 | Author: Steve Olenski

The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern...

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Modern Marketing in Action

New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents

New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents

Wednesday, April 1, 2015 | Author: Contributor

Editor's Note: Today's Modern Marketing Experience product keynote revealed some big news. Chris Lynch, Senior Director of Product Marketing for Oracle...

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Content Marketing

6 Simple Steps to Creating Your Content Marketing Strategy

6 Simple Steps to Creating Your Content Marketing Strategy

Tuesday, March 31, 2015 | Author: Cami Winding

Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and...

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Modern Marketing in Action

8 Off the Beaten Path Vegas Attractions to Check out During MME15

8 Off the Beaten Path Vegas Attractions to Check out During MME15

Monday, March 30, 2015 | Author: Contributor

Editor’s Note: Today’s post is a special treat, a compilation of recommended Las Vegas attractions recommended by city resident and travel enthusiast, Heather...

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Platform Updates

6 Strategic Trends Highlighted at Social Media Marketing World

6 Strategic Trends Highlighted at Social Media Marketing World

Friday, March 27, 2015 | Author: Lauren Harper

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki,...

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Data Attributes & Quality

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Friday, March 27, 2015 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B,...

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Case Studies

Case Study: Modern Marketing Meets Storytelling Comic Strips

Case Study: Modern Marketing Meets Storytelling Comic Strips

Thursday, March 26, 2015 | Author: Contributor

Editor’s Note: Today’s post comes courtesy of Bill Schilling, B2B marketing director and marketing technologist at Imation, where he leads a revenue-focused...

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CMO Corner

Are CMOs Poised To Take Over Technology Purchasing?

Are CMOs Poised To Take Over Technology Purchasing?

Wednesday, March 25, 2015 | Author: Contributor

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online...

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Modern Marketing in Action

4 Lessons in Serving Up Customer Success

4 Lessons in Serving Up Customer Success

Tuesday, March 24, 2015 | Author: Justina Allen

We recently launched a new and improved Oracle Marketing Cloud Success Program, a complimentary service-based offering, focused on enabling B2B and B2C...

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