Modern Marketing Blog

Marketing Automation

How to Improve ROI With Marketing Automation

Marketing Automation is all the rage, which it makes it the perfect topic for this week's Friday Five - our weekly collection of five curated articles from...

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Marketing Automation

6 Handy Conversation Starters About Marketing Automation

The pace of change in marketing technology continues to accelerate and it is more of a challenge today to keep up than ever before. Some marketers may remember...

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Social Marketing

Social Media is Even More Important in our Modern Marketing Future

For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond...

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Mobile Marketing

5 Mobile Insights That Will Change How You Market to Millennials

Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. The question is: what are...

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CMO Corner

The Preferred Methods of Social Sharing by CMOs

Chief Marketing Officers, or CMOs to you and me, can be a very sociable bunch. Many are quite adept and active when it comes to their social media footprint....

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Email Marketing

What Email Marketing Acquisition Best Practices and a First Date Have in Common

When you build a house, the first thing that is built is the foundation. That exact same foundation is the most important thing as you are building your email...

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Cross Channel Marketing

2016 Cross Channel Marketing Trends

It's time once again for The Friday Five, our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel...

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