Modern Marketing Blog

Oracle Marketing Cloud

Why B2C Marketers and Agencies Need to Work Together

This is not breaking news by any means but there are currently 7 billion people on our planet right now. And by the year 2100, it is expected to reach over 11...

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CMO Corner

How Data-Driven Are Today’s Modern CMOs?

We’ve all heard the adage that if something can’t be measured, it doesn’t exist. But in today’s Modern Marketing world, simply having measurable data is not...

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Oracle Marketing Cloud

The Danger of Not Having the Right Testing and Optimization Technology

The word danger can be considered hyperbolic, right? I'm sure there are countless titles of posts and articles that included it just for the sake of garnering...

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Cross Channel Marketing

6 Cross-Channel Marketing Obstacles and How to Overcome Them

Cross-channel marketing is a big win for B2B marketers—and winning is always sweeter when you’ve overcome obstacles. Here are some of them. Most marketers would...

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CMO Corner

The Mobile Marketing Disconnect CMOs Need To Be Aware Of

One of the first things I was taught in marketing school was I am not marketing to myself; I am marketing to the target audience. It sounds fairly simple,...

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Email Marketing

Mastering International Email Deliverability

If you are sending email marketing messages today, chances are very high that you are sending to at least more than one country. Just because you think that you...

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Social Marketing

Still Wondering How to Get Started in Social Media in 2016?

It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who...

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