Modern Marketing Blog

Cross Channel Marketing

Why a Single View of Your Customer is Vital for Success

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That...

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Oracle Marketing Cloud

Not Just Another Marketing Event

There is no shortage of marketing events these days. Many are very worthwhile while others are, well are a little less than to be desired shall I say? Rest...

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Mobile Marketing

How Marketers Should Engage Their Mobile User

In our modern world, the average person has an attention span that lasts eight seconds. You read that correctly: eight seconds.And mobile marketers have even...

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Oracle Marketing Cloud

Why Consumer Brands and Agencies Need to Work Together

Tony Weisman, CEO of DigitasLBi North America, a digital marketing agency cuts right to the chase when he says “Consumers are becoming highly attuned to how...

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Oracle Marketing Cloud

Retailers, Do You Know Consumer Holiday Shopping Habits Are Changing?

I don't know where you are in the world but from where I sit it's 90+ degrees with very high humidity nearly every day for the past X number of days. The last...

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CMO Corner

5 Tips For CMOs To Keep Their Creative Teams Humming

Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Many creatives believe...

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Email Marketing

The Contextual Inbox: Moment-of-Open Email Marketing

Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is...

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