The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Steve Olenski
Master Principal Sales Architect

It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic. This week, it's Mobile Marketing. 

Report Highlights the Millennial Opportunity on Mobile

64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to accept relevant ads on their mobile device.

Read the full story on Mobile Marketing Magazine.

Mobile Marketing Is Changing The Game: Here's How To Get Caught Up

Mobile marketing has taken hold like never before. Recent research has indicated that mobile usage has finally surpassed desktop usage. This means that the majority of your target audience is now browsing on the go. It represents a huge change and the need to make your site compatible for mobile is now undeniable.

Read the full story on Forbes

Is Mobile Marketing Automation the Next Hot Tech Segment?

"Mobile marketing automation" -- it has a nice ring to it. It's a new and growing industry and could be great investment opportunity...or not. Getting in on the ground floor of a new industry set to pop can be an enticing prospect, but sometimes technology markets that sound new and exciting haven't reached maturity -- and then the opportunity can be a trap.

Read the full story on TheStreet.com.

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the way people interact with brands. As a result, the dichotomy behind this new relationship promises to reshape our daily lives for many years to come. Since consumers and smartphones are attached at the hip, brands have increasingly turned to these new digital appendages as a key touch point in their dialogue with customers.

Read the full story on Adweek.

4 Hot Mobile Marketing Trends to Watch in 2016

Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the humble “brick” would evolve to become such an integral part of our digital lifestyle.

Read the full story on Kissmetrics.

Download the Modern Marketing Essentials Guide to Mobile Marketing to get quick tips on how to optimize your marketing campaigns for the mobile world.

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