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8 jaw-dropping modern marketing quotes

School is in full swing for kids, and marketers, too, are eager to learn from their peers and superiors. With a personalized customer experience as a top-of-mind priority, marketers are focusing on big picture strategy and integrating operations across departments. These are a few of the insights that movers and shakers are talking about. Here are eight notable quotes to know this month:

1. "Your future prospects resemble your best customers, and that's the place you should start.” — Holger Schulze, vice president of eG Innovations, on catering content to the audience that visits the site (via CMSWire)

2. “You can't keep putting the same stuff on all these channels, or it's going to get annoying.... We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are." — Mark Schaefer, author and executive director at Schaefer Marketing Solutions, on providing unique content on every channel (via MarketingProfs)

3. "CMOs must own the digital disruption of buyer experience for their companies. Those CMOs able to rise to the challenge will be provided more resources and given more power. The unprepared will be replaced." — Kathleen Schaub, vice president of research in IDC’s CMO advisory practice, on marketers earning a seat at the table among the C-suite (via CMSWire)

4. "A movement isn’t about creating ads and having people passively watch. It’s about creating the tools so people take action." — Jason Harris, CEO of creative agency Mekanism, on creating a campaign that engages the audience to participate (via AdWeek)

5. “Make communicating easy on your audience, and remember that every member of your audience has an audience of their own, who also has an audience of their own.” — Christopher Lester, vice president of sales at email marketing service Emma, on creating content that is customized to the audience (via Huffington Post)

6. “We need people who understand data, the sales funnel and the principles of optimisation. It’s very maths-heavy these days.” — Nicholas Green, founder and CEO of digital printing service Printed.com, on the changes in the marketer's skillset (via The Guardian)

7. “We need to engage consumers emotionally. We need to give consumers a reason to listen to our message. This is about seduction — not repetition.” — Michael Aidan, head of digital and vice president of digital brand platforms at food corporation Group Danone, on the need for messages to capture and retain the attention of customers (via Forbes)

8. “Marketing and technology have to come together in the technology and execution layers. For example, customer data — there needs to be one customer data management platform where all the holistic customer profile lives, and that needs to be in the cloud so the data can be activated in real time in the increasingly digital customer experience channels.” — Kevin Akeroyd, senior vice president and general manager of Oracle Marketing Cloud, on the intersection of marketing and IT (via Forbes)

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