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8 enlightening digital marketing quotes

As digital marketing budgets increase, the marketing landscape continues to develop, creating greater value for cross-channel strategies and customer relationships. That’s why it’s important to hear advice and insights from the renowned names and the smaller guys who make it big. Here are the most eye-catching of the bunch this month:

1. “We’re entering an era of real-time marketing. If you’re not engaged in that conversation, you’re going to miss out.” — Reggie Bradford, Oracle Senior Vice President of Product Development, on the value of social listening (via Forbes)

2. "Pinterest is like window shopping 3.0.” — Gary Vaynerchuk, CEO of VaynerMedia, on how social media ties together the online and offline experiences (via CMS Wire)

3. “All campaigns do is make the noise louder and yelling louder does not work. Marketers need to figure out how to engage the consumer in that conversation.” — Sanjay Dholakia, CMO of Marketo, on the need to focus on conversations rather than campaigns (via Huffington Post)

4. "Tomorrow, successful brands will be using data-driven marketing to direct their efforts to deeper, more customized customer experiences fueled by interactions that are ongoing, cross-channel, timely and useful — and that’s why CMOs need to start thinking differently today." — Paige O'Neill, Chief Marketing Officer at SDL, on the future of digital marketing and the strategy CMOs need to adopt (via Recode)

5. “We’re living in a very digital world, but people still like to have something tangible to hold or feel when making a purchasing decision.” — Scott Langdon, Managing Partner at HigherVisibility, on the value of creating an offline presence (via Forbes)

6. "Relying purely on an online signal to inform how your marketing efforts are driving business for you is a very incomplete picture.” — Bob Intarakumhang, senior manager for digital analytics at Allstate, on the need for combining online and offline information (via Ad Age)

7. “The way people use and play with language on mobile devices is different from a traditional desktop site. There’s more of a willingness and openness to voice, sense of humor. And I think people want things to be pithy.” — Mike Hofman, executive digital director at Glamour, on how engaging with customers on mobile is different than traditional channels (via Digiday)

8. "The companies and the people who win today think disproportionately about the value they will create for their customers." — David Kidder, author of “The Startup Playbook: Secrets of the Fastest-Growing Startups,” on putting customers at the heart of everything a company does (via CMS Wire)

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