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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

8 digital marketing quotes you'll want to bookmark

When it comes to evangelizing trends in digital marketing, the white noise on the Internet can be deafening. Every once in awhile, though, a remark rises above the din — leading, for marketers, to one of those "aha!" moments that encapsulate where digital marketing is today and where it's headed. Here are our favorites so far in 2014:

Mobile's future is now

1. "Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business." — Thomas Husson, Vice President and Principal Analyst at Forrester Research on mobile as a transformative technology (via Forrester Research)

2. “Google will know that you are hungry for sushi before you do.”— Ben Kunz, Vice President at Mediaassociates on the future of predictive analytics in a world ruled by wearable computers like Google Glass (via ThoughtGadgets)

Email's death has been greatly exaggerated

3. “Despite its lack of novelty, email is still massively effective." — Cezary Pietrzak, Marketing Director at Appboy on the promise of mobile email for 2014. Email is not only a big driver of mobile app engagement, but is also a key tool for building customer loyalty (via VentureBeat)

Social media is about meaningful interactions

4. “It’s important to have the antithesis of ‘Shiny Object Syndrome'." — Lauren Salazar, Director of Social Media at Weight Watchers on why brands should be excited — but not too excited — about the new, new thing in social media. Salazar's advice: go where your fans already are(via Convince and Convert)

5. "[W]hen brands disappoint, customers often let them have it, and very publicly.” — Dianne Wilkins, CEO at Critical Mass on how customers now expect to interact with brands on social media in intelligent and personable ways (via FastCompany)

Tools alone won't get the job done

6. "In the [tire] industry they say that Power is nothing without Control. In the marketing industry, form is nothing without the right content.” — Jerome Fontaine, Global CEO & Chief Tracker at Fournaise on why the right content comes first in marketing, then the tools to deliver that content (via MarketingMag)

7. “The message must connect powerfully on a human level — even if it’s found sketched on the back of a cocktail napkin on the floor under a subway seat.” — Jeff Olsen, Author & Senior Marketing Executive at ThomasARTS on the importance of first getting the message right, then letting technology be the carrier (via Forbes)

Behavior drives orchestrated marketing

8. "Personalization wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.” — Seth Godin (via his eponymous blog) on the opportunity in the digital age to market beyond demographics and census data

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