Modern Marketing Blog

About the Author

Heather MacKinnon

Heather MacKinnon is Responsys’ public relations and social media pro, who spends her days writing, pitching, tweeting and posting in the name of marketing orchestration. When she’s not boosting Responsys’ brand awareness and sharing our (awesome) customers’ stories of success, you can find her reading (historical fiction or fantasy), cooking, planning her next international adventure or wasting far too many hours on Pinterest.

Posts by Heather MacKinnon:

Mobile Marketing

Are you maximizing the mobile marketing opportunity? [Slideshow]

Did you know that more than a third of consumers say that the mobile messages they receive from brands are irrelevant? On a device as personal as a smartphone...

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Mobile Marketing

Give mobile marketing a 'push' [Infographic]

Whether it's breaking news alerts from the Associated Press, Gilt Groupe’s daily deal notifications or Starbucks’ signals when I approach a store location,...

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Mobile Marketing

INFOGRAPHIC: Mobile marketing can help retailers cut through the holiday clutter

There's no denying that mobile is changing the way we shop. In fact, when asked by the National Retail Federationhow they will shop this holiday season, nearly...

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Responsys celebrates 15 years of marketing innovation

Do you remember 1998? To jog your memory, this was the year when the search engine called Google first launched, the last episode of Seinfeld aired, a gallon of...

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Responsys Director of Creative Services named a young marketing luminary

Wacarra Yeomans, our very own – and totally awesome – Director of Creative Services, has been recognized by Direct Marketing News as a winner in the 2013 40...

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Cross Channel Marketing

Personalized digital marketing is your ticket to the relationship era

You may be in the field of digital marketing by day, but you also shop for clothes and groceries, buy insurance, maybe you own a home, and it’s likely you...

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