It's time to deck the halls and stuff the turkey. The holiday season is in full swing starting this week, so we've compiled a list of holiday marketing tips that we're certainly grateful for as we make our way into the hustle and bustle of the next few months.
1. "Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass. Those same marketers are now on a quest to deliver the strongest ROI for brands; not in 'likes,' but in the form of social commerce success." — Mairead Ridge, senior manager of marketing at digital marketing firm Offerpop on the shift of social media marketing tactics this holiday season. (via VentureBeat)
2. "Email marketing is one of the most cost-effective ways for marketers to reach consumers at the last minute and on modest budgets. That said, customers will receive hundreds of emails a day during the holiday season. The majority of online shoppers will use an email during their path to purchase, so make your email marketing campaign count with dynamic content that is relevant and tailored to users." — Jon Morris, founder and CEO of digital marketing agency Rise Interactive on how to differentiate your holiday email marketing campaign from the countless others crowding a consumer's inbox. (via Inc.)
3. "This holiday season, retail brands have the opportunity to own the experience of every customer that engages with their brand — engaging and delighting shoppers in new ways that will earn their trust and loyalty. Shoppers want to feel that their preferences are understood. Personalization empowers brands to accomplish that and communicate with customers on a human level." — Mark Floisand, vice president for product marketing at customer experience management company Sitecore on using technology for omnichannel personalization. (via CMS Wire)
4. "Brands should keep in mind that their understanding of consumer behavior plays a major role in a successful holiday season. Data collected throughout the year, such as previous purchases or frequently visited locations, can be leveraged to reach consumers via mobile devices, influence last-minute purchasing decisions, and even grab business away from competitors using geoconquesting." — Ed Haslam, senior vice president of marketing at location intelligence firm PlaceIQ on using data to understand target customers during the holiday season. (via CMO.com)
5. "Being creative and playing with your content during the holidays is a great idea. But straying too far from your fundamental brand (from address, logo, etc.) can be a dangerous game. Your recipients need to be able to recognize you during this busy time of year." —Paul Ford, vice president of product and marketing at email deliverability company SendGrid on staying consistent with email marketing messaging during the holidays (via Entrepreneur)
6. "Your 2014 holiday campaign will no doubt boost your final revenue numbers for the year, but it can do so much more than that. By properly using the information you gather over the holidays and giving your new (and loyal) customers what they want, you can extend the holiday spirit — and its rewards — throughout 2015." — Tom Caporaso, CEO of subscription program company Clarus Marketing Group (via Marketing Profs)
7. "During the holiday season, people are bombarded with deals on everything, from monstrous TVs to dog beds. While there are some shoppers who have meticulously picked out the perfect gift for all the people on their list, many shoppers look for inspiration and ideas until Dec. 24. Marketing should go further than a mass distribution of deals." — Puneet Mehta, CEO mobile-marketing automation platform MobileROI on offering customers differentiation and inspiration through holiday digital marketing efforts. (via Entrepreneur)