How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready to hit send. But hold on a second, even though you may have sent the next award-winning email, there’s something else you need to take into account; what does it actually take to get your email delivered into the inbox of your intended audience?
Did you know that according to a recent inbox placement benchmark report from Return Path, 1 in 6 commercial messages sent worldwide never make it to the inbox? Roughly 17% of messages go to junk folders or simply disappear. That’s crazy, right? Not if you take a step back and consider all the factors that go into a successful send. With the ever-changing ability for mailbox providers to filter your email, it’s important to understand the entire deliverability eco-system.
As spammers have become more sophisticated in their ability to breach your inbox, corporate email filters have become more complex and Internet Service Providers (ISPs) have also had to up their game. Understanding all the factors that contribute to deliverability can help you implement best practices and provide you with the insight needed to resolve minor problems before they lead to larger issues.
Below are a few key things to consider when it comes to getting your emails successfully delivered into the inbox of your intended audience:
To ensure your messages are reaching your intended audience you need to understand all the factors that influence deliverability. Oftentimes this can be overwhelming for marketers who also have to juggle the demands of creating and executing their campaigns. However the success of those campaigns relies on high deliverability rates, for if your message isn’t seen, no action can be taken.
To help you better understand the deliverability eco-system and identify any gaps you may have, request the Exploring a Deliverability Strategy Facilitated Discussion with a marketing advisor today! Also, see our full menu of facilitated discussions that are available at no cost to Oracle Marketing Cloud Customers.
Still not sure you need to take charge of your deliverability strategy? Read 10 Ways to Suck at Email Deliverability, and learn what your peers have to say about this topic.