Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. We already dispelled some of the common misconceptions about these regulations earlier today.
But a blog benefits from a diversity of voices. So in that spirit we thought we’d present a round up of today’s news about the EU privacy directive.
- BtoB Magazine kept it short and sweet with a quick review of what the law entails, and mentions less stringent laws are being batted around by US politicians.
- ZDNet let us know that businesses in the UK will get some breathing room. Companies in the region will have a year to comply with the explicit opt-in requirements.
- The EU’s regulations may lack teeth, reports PCWorld. The outlet said most countries are ignoring today’s due date, despite the fact that the directive was passed in 2009.
- Is it “prior” or “informed”? A semantic argument over the wording of the directive might lead to even more confusion about how the regulations are enforced, according to Media Week.
You can find even more news about the EU's revamped privacy policies in the news section of our website.