Social media is a meritocracy, right?
Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed.
Nowhere is this more true than on Twitter. So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. The criteria was good content, with a business bent, and less than 1,000 followers (at the time of this writing, of course). Read through it or you can follow the whole Twitter list here.
M. Sharon Baker – A freelance writer with corporate clients, Sharon finds and shares tips on content marketing and writing.
Liz Barry – An urban designer, Liz shares thoughts on how we come together digitally and physically.
Vicky Brock – A board director for Web Analytics Association, Vicky provides keen insight into web analysis.
Daniel Burstein – Daniel oversees all content coming from MarketingSherpa and MarketingExperiments, and provides provocative opinions on marketing.
Sheila Campbell – Director of the Center for Customer Service Excellence, Sheila dissects the worlds of customer service and government.
John Coleman – Founder and CEO of the VIA Agency, John is a trusted voice in advertising and knows people at many of the top brands.
Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business.
Neil Davey – A journalist, Neil reports on the CRM industry.
Seth Dotterer – Peak inside the mind of Seth, VP of Marketing for Conductor, and a marketer with B2B and B2C experience.
John Ellett – CEO of digital marketing agency nFusion, John finds great content on the digital world.
Tiffany Farrant – A designer for JESS3, Tiffany gives a glimpse into the life of a designer.
Jennifer Fremont-Smith – CEO of Smarterer, Jennifer is at the forefront of using technology to assess skills.
Andrew Gaffney – Editor of the DemandGen report, Andrew scours the demand generation field for the latest news.
Francie Grace – Francie scours the web for the latest updates on social media and web strategy.
Jonathan Gesinger – Handling business development for Emma Email, Jonathan shares insights on email, social and nonprofits.
Scott Griffith – Lots of ground covered by the CEO of ZipCar.
Lauren Harper – A community manager for Focus, Lauren cultivates the best questions and facts about sales and marketing.
Chris Heggem – Founder of BlackBelt Strategies, Chris breaks down social media marketing from a digital native’s perspective.
Garth Holsinger – The head of business development for Klout, hear firsthand about this fast-growing industry of measuring influence.
Daniel Ben-Horin – Founder of TechSoup, Daniel knows the nonprofit world.
Chris Hosford – East Coast Bureau Chief for BtoB magazine, Chris has his finger on the pulse of the B2B industry.
Nick Judd – Associate Editor for the Personal Democracy Forum, Nick hears insights from the world’s leading thinkers.
Nick Knupffer – A marketing manager for Intel, Nick often tweets about tech and the cloud.
Janice Lee – A new handle on Twitter, Janice brings her writing and design skills to bear.
Gavin Llewellyn – Tips on blogging and marketing from a UK-based expert.
Mark Mapstone – An infographics guy shares his thoughts on digital and social media.
Richard Margetic – Heading up social media for Dell, Richard talks about how to engage and listen.
Matt McCoy – Online Marketing Manager for Volt, Matt tweets about the latest in marketing and social media.
Jonah Minton – Vice President of Sales for Ustream, and a former executive with MySpace and NBCU, Jonah follows video and social media closely.
Christian Oestlien – As a manager on the Google+ project, Christian tweets from the frontlines of social media development.
Emily Parker – Former New York Times and Wall Street Journal editor now covering tech and innovation for the State Department.
Sean Parker – Director of Digital Media for the Washington Capitals, Sean tackles online media.
Leo Ramirez Jr. – Leo is all about philanthropy, and social media, and how they come together do good.
Bill Strawderman – A self-professed social media geek for AT&T, Bill tweets about B2B online marketing.
Chris Swain – Founder of Talkie, Chris knows the world of gaming inside and out.
Anthea Watson – Anthea knows how data and political campaigns come together, and is working on President Barack Obama’s 2012 campaign.
Ellen Watson – Ellen brings a philosopher’s eye to the area of digital marketing.
John Wihbey – Working at Harvard’s Shornstein Center, John keeps us apprised on the intersection of tech and journalism.
Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru.
Yussi Pick – Political, media and tech insights from a digital native.
Who do you follow that you feel the world should know about? Drop a name in the comments.