Contests have always been popular among businesses for obvious reasons. Contests are great for engaging with customers, driving the competitive spirit and spreading brand awareness.
With the proliferation of the Web, brands started pushing contests online. And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter.
If you’re thinking about pursuing a contest of your own, we provide four examples of online contests you can derive inspiration from.
Dockers connected with their ideal customer base with their “Wear the Pants” campaign. The contest allowed men to submit their plan, whether it be for a business, an art project or a charity concept, and compete for a $100,000 prize. The contest helped Dockers spread engagement by hosting it on Facebook.
2. See3 Communications
As an interactive agency for the nonprofit industry, See3 really believes in the power of audio and visual communications. That’s why they host a yearly DoGooder video contest with YouTube where nonprofits and charities can submit the videos they have created that exemplifies their mission. Winners get cash, cameras and free entry to a conference. With 1,400 videos entered, it gives the agency valuable visibility.
We don’t usually like to toot our own horn, but our recent sweepstakes with EmpireAvenue demonstrated how to leverage a nascent social network to drive engagement on an established platform. We gave away 200,000 Eaves (EmpireAvenue’s virtual currency) per day to one lucky contest who registered on our Facebook page over 10 days. It resulted in 1,079 new Facebook fans. (You can read more about our B2B Facebook strategy here.)
4. Under Armour
Under Armour might seem like a consumer brand, but selling in bulk to sports teams is a huge part of its business. It’s “Finding Undeniable” contest where it invites high schools to participate in a series of challenges for the chance to win $140,000 in athletic supplies is a great way to generate awareness and goodwill.
More than 900 schools participated so far in the contest. And there’s still time to check out the three finalists’ videos and vote.
If you’re thinking about hosting an online or social media contest, it’s best to make sure you check out the guidelines and best practices first.