Video consumption continues to rise globally and smart marketers understand that video is a highly effective form of content. The great thing about video is that anyone can now create quality video content, without expensive equipment.
Even if you’re only using a smartphone, you can still film professional-looking video the marketing campaigns that you’re working on. Videos can provide a different type of content than the usual guides, ebooks, and infographics and catch more people’s eyes. The Social Science Research Network found that 65% of people are visual learners, so you should produce content with them in mind.
Follow these three tips below to improve your smartphone filmmaking skills:
Ultimately the way you film should be determined by which platform you'll be sharing the final video on. Different platforms publish video in different orientations: generally, Facebook, YouTube, Instagram (feed) and LinkedIn work best with landscape video. For Instagram Stories and Snapchat, you'll want to share portrait video.
So, when it comes to filming footage should you shoot in landscape or portrait? As a rule of thumb, we say film in landscape (holding your phone sideways).
You'll get a much better perspective and composition by filming in landscape and avoiding having black bars appearing on the sides. Remember to press the record button once you've got your phone in the right position. As an exception, if your video is primarily for Instagram Stories or Snapchat then shoot in portrait.
For more information to see how to produce effective content (whether video or another form), visit Oracle CX Content.