Back in May of this year, Twitter introduced the ability for companies to capture "leads" or sign ups using their new Lead Generation Card. Here is how Twitter describes the offering:
Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.
If you're a Responsys customer, Lead Gen Cards just became incredibly easy to implement. In our latest product release, we introduced the capability for customers to build a form in Interact that's linked to Twitter, which then captures and stores Twitter leads directly in their Interact account.
Here's three advantages to getting started with this feature:
Most of all, don't forget to regularly inform your Twitter audience about the advantages of your email program. Just like a sign up on your website, you need to provide a value in your message so a customer sees the added value in giving you their information.
Are there email exclusives?
Are email subscribers the first to know about a given product, new release, etc.?
How is this different than what they are seeing (or not seeing) on Twitter?
With these ideas in mind, you are setting yourself up for success and your customers will get a great individualized experience.
If you're a Responsys customer, please contact your Customer Success Manager, to get started with Twitter Lead Gen Cards.